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Account of the history of the coca cola company

See Article History The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Colaa sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes. The company also produces and sells other soft drinks and citrus beverages.

With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States.

Account of the history of the coca cola company

Headquarters are in AtlantaGeorgia. Pemberton 1831—88at his Pemberton Chemical Company. His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark. Pemberton sold his syrup to local soda fountains, and, with advertising, the drink became phenomenally successful.

Patent Office in 1893. Also during that decade, syrup-making plants were established in Dallas, Los Angeles, and Philadelphia, and the product came to be sold in every U. In 1899 the Coca-Cola Company signed its first agreement with an independent bottling company, which was allowed to buy the syrup and produce, bottle, and distribute the Coca-Cola drink.

The Coca-Cola Company

Such licensing agreements formed the basis of a unique distribution system that now characterizes most of the American soft-drink industry. His son, Robert Winship Woodruff, guided the company as president and chairman for more than three decades 1923—55.

The post- World War II years saw diversification in the packaging of Coca-Cola and the development or acquisition of new products.

  • With more than 2,800 products available in more than 200 countries, Coca-Cola is the largest beverage manufacturer and distributor in the world and one of the largest corporations in the United States;
  • His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark.

In 1946 the company purchased rights to Fanta, a soft drink previously developed in Germany. The contoured Coca-Cola bottle, first introduced in 1916, was registered in 1960. The company also introduced the lemon-lime drink Sprite in 1961 and its first diet cola, sugar-free Tab, in 1963. It added the brand Fresca in 1966. In 1982 the company introduced its low-calorie sugar-free soft drink Diet Coke originally named Diet Coca-Cola.

In 1985 the company changed the flavour of Coca-Cola, which thereafter was commonly referred to as New Coke. However, it was not well received, and, owing to the public outcry, Coca-Cola revived its original flavour, which was then marketed as Coca-Cola Classic. From 1982 to 1989 the company held a controlling interest in Columbia Pictures Industries, Inc. New markets opened up for Coca-Cola in the early 1990s; the company began selling products in East Germany in 1990 and in India in 1993.

In 1992 the company introduced its first bottle made partially from recycled plastic—a major innovation in the industry at the time.

  • The controversy gained worldwide attention and led several American universities to ban the sale of Coca-Cola products on their campuses;
  • In 1982 the company introduced its low-calorie sugar-free soft drink Diet Coke originally named Diet Coca-Cola;
  • The company also introduced the lemon-lime drink Sprite in 1961 and its first diet cola, sugar-free Tab, in 1963;
  • In the early 2000s Coca-Cola faced allegations of illegal soil and water pollution , as well as allegations of severe human rights violations;
  • In 1891, he became the sole owner of Coca-Cola.

In the early 2000s Coca-Cola faced allegations of illegal soil and water pollutionas well as allegations of severe human rights violations. The controversy gained worldwide attention and led several American universities to ban the sale of Coca-Cola products on their campuses. The lawsuit was eventually dismissed. In 2005 the company introduced Coca-Cola Zero, a zero-calorie soft drink with the taste of regular Coca-Cola. In 2007 the company acquired Energy Brands, Inc.

That same year Coca-Cola announced that it would join the Business Leaders Initiative on Human Rights BLIHRa group of companies working together to develop and implement corporate responses to human rights issues that affect the business world.