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A research study on the relationship between professional sports and community relations

The National Basketball Association NBA is currently one of the most recognizable and economically profitable professional sports leagues throughout domestic and international territories. Local and regional community support and the potential for business development opportunities, are essential external components which contribute to the possibility of expansion into a particular region.

A research study on the relationship between professional sports and community relations, several expansion franchises, which relocated to another metropolitan region, noted significant increases regarding their respective franchise valuations within the past decade.

When reviewing the current socioeconomic aspect of attendance and viewership regarding the NBA, numerous NBA analyst and sports columnist agree the socioeconomic status and popularity of the current NBA is at an unprecedented high and is expected to continue substantial socioeconomic success within the foreseeable future.

After completion of the NBA season, official fan attendance reports 2 released by NBA officials revealed the established an all-time record for regular-season fan attendance 21, In addition to attendance increasing over recent years, viewership regarding NBA games are increasing at a significant rate.

Throughout the initial year of the lucrative contract viewership revealed astonishing numbers. The current socioeconomic status of the NBA brand has also increased significantly within international sports markets over the past two decades especially within the Chinese sports markets. Since that time NBA relations within social media, television broadcast, and the overall NBA brand continues to expand tremendously within international sports markets.

Additionally, broadcasting rights within the Chinese and other international markets continues to provide international financial and social stabilization for the NBA brand. Within the Chinese television market, approximately million viewers tuned in to watch NBA broadcast during the season. In addition to the Chinese sports markets, the NBA has expanded its socioeconomic success into London and Mexico sports markets. Yet, until franchise expansion of the NBA brand becomes a realization within international sports markets, there are domestic cities which are vying for a position within NBA expansion, including the resurgence of a NBA franchise back into the Seattle, Washington region.

Throughout the first ten years in the league, the franchise had struggled financially and many NBA analyst and economist where skeptical as to whether or not the franchise would survive in the New Orleans region. The increase in valuation can primarily be attributed to new ownership investing in trades for superstar athletes and obtaining superstar athletes through the NBA draft, which in turn increased the overall competitiveness of the franchise and increased fan interest. Another expansion franchise which has increased its respective financial valuation since relocating to Brooklyn, New York, are the Brooklyn Nets.

The Brooklyn Nets, known previously as the New Jersey Nets, originally played in New Jersey for over 30 seasons before relocating to Brooklyn, New York at the beginning of the season. When analyzing the most successful NBA expansion franchise to relocate into another metropolitan region over the past decade, few NBA analyst or economist would argue against the Oklahoma City Thunder franchise being ranked first.

The socioeconomic accomplishments of the franchise within the NBA and the Oklahoma region, has exceeded expectations since the franchise relocated in The Oklahoma City franchise came into existence when the ownership of the Seattle Supersonics Seattle, Washington sold the franchise in to current Thunder owner Clay Bennett 8.

Unfortunately for previous Supersonics ownership and the Seattle community, the abundance of franchise uncertainty and patience to anticipate the significant socioeconomic influence in which the franchises young athletic talent would eventually generate, became a disheartening realization as the Oklahoma City franchise continues to financially and socially flourish since the relocation occurred.

Durant played only one season with the franchise, while Westbrook never played in Seattle due to the timing of the Supersonics relocation to Oklahoma City. It is truly unfortunate a majority of the Seattle community lost confidence in the Supersonics franchise, because just one year later the Oklahoma City economy flourished due in large part to the immediate success of Thunder franchise.

Since the time in which the Supersonics ownership announced the intents to relocate the city, numerous investors have proposed ideas for an expansion team to return to the Seattle region.

Justifying the Return of the National Basketball Association to Seattle Public Support As the Supersonics played in Seattle for over forty years, the team always maintained somewhat of a loyal fan base. It was the fan base which actually blamed Supersonics ownership and community officials for allowing the Supersonics to relocate, instead of capitalizing on the potential future growth which the franchise could eventually bring to the region, similar to what the franchise has provided to the Oklahoma City local and regional communities.

Small market NBA franchises such as the Seattle Supersonics and Oklahoma City Thunder rely profoundly on support from local, regional, national, and in some circumstances international fan support, to justify maintaining a professional sports franchise within small markets. In recent years the Seattle fan base has demonstrated tremendous support toward the cities other major professional sports franchises, which many sports analyst and columnist within the Seattle region believe would transition toward a new NBA expansion franchise.

The regular-season ticket sellout continues an annual trend for the franchise which began after the Seahawks won the NFL Super Bowl in Additionally, two other professional sports franchises are doing well with attendance and community support within the Seattle region.

Over the previous decade spectator attendance at Mariners home games continues to be steady, with statistics disclosing Mariners fan attendance ranking near the middle in overall attendance when compared to the other twenty-nine MLB franchises during this time frame.

The other professional franchise, the Seattle Sounders, which is the Major League Soccer MLS affiliate, continues to have significant spectator support throughout the Seattle region. Although currently ranked second in overall MLS attendance during the season, in the Sounders were at the top of the league in attendance with an average of 44, spectators according to the MLS official website Ticket renewals also remain steady, with the franchise averaging approximately 32, to 35, ticket renewals for the season.

The success of the Storm along with the support from the local and regional Seattle community, continue to present a significant justification into bringing the NBA back to Seattle. For professional athletic franchises located along the west coast of the United States, spectator support is not only significant from a domestic viewpoint, but international support is increasing each year, especially within the Chinese and Japan international markets.

If a potential Seattle based NBA franchise could capitalize on the support of the Asian community, it could be tremendous for the overall socioeconomic progression of the franchise, similar to the way in which the Golden State Warriors Oakland, CA has steadily increased its popularity with domestic and international Asian communities.

The warriors have become one of the most popular NBA franchises within the Asian community. A majority of the relationship between the franchise and Asian community is established through opportunities in which the Warriors travel to China and Japan to participate in international NBA games and by recognizing the Asian community during home games wearing Asian inspired uniforms throughout the season.

Corporate Sponsorship Outlook According to numerous economic research reports, the state of Washington, particularly the city of Seattle, ranked first in the nation when analyzing business opportunities and a research study on the relationship between professional sports and community relations progression in With the headquarters of well-known corporations such as Amazon, Costco, Boeing, and Starbucks, within the Seattle, Washington region, economic development increased at a rate of 3.

One unique concept adopted by the NBA starting the season which would be advantageous to a proposal regarding the expansion of an NBA franchise back into the Seattle region, is that of corporate sponsorship advertisement on respective franchise uniforms.

With the abundance of nationally and internationally known corporations which have their respective headquarters located within the city of Seattle, coinciding with the substantial business progression within the region, the ability to obtain corporate sponsorships should a research study on the relationship between professional sports and community relations promising for a new Seattle based NBA franchise. In reviewing similar corporate sponsorship opportunities for professional sports franchises within the Seattle region, beginning in franchises within the WNBA decided to utilize the concept of placing corporate sponsorship logos on respective team uniforms to increase revenue opportunities.

The current Seattle Storm franchise has capitalized financially through the utilization of corporate sponsorship logos on uniforms and official team merchandise. Currently, the Storm franchise has exclusive corporate sponsorship agreements with Verizon Communications and Swedish Medical Center, which the logos of both corporations are located on the front of both home and away uniforms of the Storm.

The Verizon sponsorship is part of a WNBA league-wide sponsorship while the Swedish Medical Center sponsorship is the largest individual sponsorship agreement throughout the history of the Seattle Storm franchise Therefore, if the NBA were to grant Seattle another NBA franchise, there a research study on the relationship between professional sports and community relations no reason to believe that prominent corporations such as Amazon, Boeing, or Starbucks, would have the capability to establish similar sponsorship agreements and provide additional revenue streams to the Seattle franchise.

Community Revitalization The overall presence of a professional sports organization has the potential to make a significant positive impact to the overall quality of the respective local community and immediate surrounding region.

Newly designed state of the art sports arenas can increase the quality and value of local business properties around the arena as well as residential properties within surrounding communities. In the case of the Seattle Supersonics, the primary reason for the Supersonics relocation in was due to the decision from local government officials not to financially support the renovation efforts of KeyArena, which would provide local fans and tourist with a state of the art arena, a principal component which has become an increasing standard for current NBA franchises.

Yet, recent circumstances have provided a positive outlook regarding the acceptance of renovation proposals of KeyArena by local government officials, while providing substantial optimism for community and regional proponents of an NBA franchise returning to the Seattle community sooner than some local economic analyst expected.

A critical component to quality development and revitalization within the community is for government and city officials to designate and develop external attractions or entertainment venues around the newly renovated state of the art sports arena. It is essential that quality community development is economically beneficial to the overall city and region by establishing external revenue resources such as museums, parks, merchants, and restaurants.

The addition of these establishments will be significant in the ability to attract local and regional fans and families, along with tourist to the community, whether visitors are attending athletic events or enjoying the atmosphere of additional events the city offers. Furthermore, due to the anticipated increase of visitors into the metropolitan area, local and government officials will need to develop additional metropolitan transit options to accommodate current residents and the tourism industry.

The development or enhancement of various metropolitan transportation systems to professional sports venues or other external attractions will be a significant component which could potentially entice visitors to return, allowing a means for the tourism industry to continue to thrive throughout the year.

Additionally, the capability for a city to provide adequate metropolitan transportation systems is a significant factor when professional sports league governing officials are accessing a particular franchises capability to host an exclusive sporting event such as the NBA All-Star Game or NFL Super Bowl. Various research studies suggest professional sports league officials are more likely to select a city to host and possibly return in the future, to a metropolitan region in which transportation options are secure and abundantly available.

Another characteristic which is essential toward community revitalization, due to the presence of professional sports franchises, is the overwhelming presence of charitable participation and community financial support from each respective professional franchise, individual athletics which represent the franchise, and corporate sponsors of the respective franchise. One of the most recognizable examples regarding actions of community support between a professional athlete and his respective professional franchise during the time of community devastation was observed inwhen Houston Texans NFL all-star athlete J.

Watt initiated a national support program through social media to assist the region of Houston, Texas after Hurricane Harvey caused billions of dollars in damage. In reviewing community development and revitalization programs in which Seattle professional sports teams and their respective community sponsors participate, athletic administrators and athletes within the Seattle Storm franchise are well known throughout the Seattle community for their respective charitable work.

The Lifewise Community Health Program is one of the major community programs in which the Storm have developed a year-round relationship. The program is designed to promote healthier lifestyles for all individuals within the Seattle community. The collaboration between the Storm and Lifewise continues to raise funds to assist with renovating community parks, provide insight on healthier eating habits, and developing health and fitness opportunities for individuals of all ages within the Seattle region The addition of an NBA franchise to the Seattle community would enhance community development resources and provide an opportunity to establish new corporate partnerships to work with various community charities or non-profit organizations regarding the revitalization efforts to the Seattle region.

The presence of a new NBA franchise to the Seattle region could provide unique opportunities for economic growth among local businesses and the potential for expanding employment opportunities throughout the year, instead of employing seasonal personnel. As the NHL is on the verge of receiving an expansion franchise, which will play its home games at KeyArena, the addition of an NBA franchise means KeyArena, along with the operations of other professional sports venues, could potentially provide the city of Seattle with the exceptional opportunity of hosting professional sporting events throughout the majority of the year.

The addition of the NBA and NHL would provide the city of Seattle within a rather unique situation, as one of the few cities within the nation to acquire six major professional sports franchises within close proximity of one another.

September-Januarywith the NBA and NHL hosting 41 regular-season home games respectively, while the NFL host 8 regular-season home games, consumer demands among local businesses within a certain radius of the sporting venues could increase significantly; therefore, presenting a necessity for local businesses to expand employment opportunities. As for professional athletic events during the spring and summer months, the Seattle Storm WNBA which occupy KeyArena, begins their respective season in May and concludes in September, with a guarantee of 17 home games.

Due to proximity of these professional sports venues from one another, local entertainment businesses such as pubs, restaurants, merchants, and museums, which are located around or between the sports venues, could potentially observe an increase in revenue and employment opportunities throughout the year, particularly if the professional sports franchises are having successful seasons. In addition a research study on the relationship between professional sports and community relations regular-season home games, the presence of state of the art professional sports venues have the potential to host professional All-Star Games, National Collegiate Athletic Association NCAA tournament games, and other community events such as concerts or conventions, which will provide additional revenue to local businesses throughout the year.

Organizational Expansion within Professional Sports

The fact attendance in years leading up to the relocation decision had drastically declined and the Supersonics had managed only one winning season in almost a decade, contributed significantly to the decision by local government officials not to proceed with the financial obligation of an arena renovation project.

Another significant factor regarding the opposition of expanding the NBA brand back into Seattle region, is due to the possibility of taxpayers paying for an arena which would no longer be in use if the franchise decided to relocate before a respective contact was complete. It is not uncommon for taxpayers to continue paying the expense of a professional sports arena if the professional sports franchise were to relocate before the end of their respective contract.

This was almost the case for the Seattle community when the Supersonics and Storm were purchased by Clay Bennett and other investors in Franchise Competition With the current structure of professional sports franchises within the Seattle region, numerous critiques within the Seattle region consider the concept of potentially acquiring NBA and NHL franchises a potentially precarious circumstance.

With Seattle already possessing four professional sports franchises within relative close proximity of one another, critiques believe eventually with the addition of NBA and NHL franchises to the community, one or several of the current professional sports franchises could stumble financially, similar to the Seattle Supersonics previous situation which eventually initiated the franchises relocation efforts to a financially profitable market.

The concept of analyzing season ticket renewals should provide economist insight into the financial influence the new NBA or NHL franchises could present toward the current professional sports franchises within the Seattle community.

The possible addition of NBA and NHL franchises would potentially mean advertising and marketing personnel of current professional sports franchises in the Seattle area, would have to develop new strategies to maintain their respective fan base as they compete with NBA and NHL marketing personnel.

Unfortunately for the current professional sports franchises within the Seattle market, a majority of fans would not have the financial means to purchase season tickets toward six different professional sports franchises. Therefore, there is a substantial probability several of the current franchises a research study on the relationship between professional sports and community relations lose season ticket holders to either the new NBA or NHL franchise, if nothing more than due to the excitement and nostalgia the new franchises would bring to the region during their respective inaugural season.

Insignificant Local Economic Progression Although supporters in favor of NBA expansion within the Seattle community believe the franchise would provide additional economic stability to the community, opponents of expansion have a vastly different view.

The primary argument of opponents believe economic progression would be minimally insignificant at best, due to the available spending habits of a majority of individuals which reside in the surrounding communities.

Economist suggests monies which are spent by local residents to attend a professional sporting event, is essentially money which would have potentially been spent within other local entertainment establishments such as theaters, restaurants, museums, or small business merchants. Additionally, the investment of an NBA franchise to the local community would potentially cause the price of local housing real estate and business real estate to increase drastically.

Small business owners would also be placed in the same predicament as homeowners, as the price for retail locations within the downtown Seattle area would inevitably increase.

  • While there may be a scripting or an orchestration of the emotions, individuals vary in the degree to which they internalize and follow scripts;
  • Occasionally seasonal and transitory migration patterns interweave, as they do for golf and tennis players;
  • Since then, many universities have established centres for research into the sociology of sports;
  • Influenced by George Herbert Mead and Jean Piaget among others, sociologists have identified two stages in childhood socialization;
  • The Gay Games, established in 1980, were created to provide an opportunity for male and female gay athletes to compete openly and to counteract negative perceptions about homosexuals.

A similar research analyze regarding the overall effect on local real estate value after the establishment and relocation of an NBA franchise can been observed in the case of the Brooklyn Nets. Furthermore, the attraction of the new NBA franchise into Brooklyn significantly increased developing residential real estate investments within the downtown community Local Seattle economist believe the establishment of a new NBA franchise within the Seattle community would produce similar business and real estate economic statistics as those reported from the Brooklyn Nets relocation into Brooklyn community.

If a similar process were to occur within the Seattle community, it would be interesting to analyze whether or not the surrounding communities could maintain their respective long-term financial stability, and whether or not the Seattle professional sports franchises could maintain their respective loyal fan bases and community supporters for years to come.

The Supersonics, which competed for forty-one seasons within the NBA, were a staple of the Seattle community long before any other professional sports franchises arrived in Seattle. Numerous Seattle based economist and sports enthusiast believe the resurgence of an NBA franchise into the Seattle community would be an overall positive business venture, particularly when providing assistance with the ongoing community revitalization efforts throughout the Seattle region.

Numerous opponents regarding the insertion of an NBA expansion franchise into the Seattle community view the over population of professional sports franchises within one particular community as a sign of potential concern, specifically for one or several of the currently established professional franchises and the community as a whole.

Opponents believe eventually there will not be sufficient financial opportunities for each of these professional franchises to generate a financial profit due to the fact each franchise will ultimately compete with one another for local and regional fan attendance and corporate support.

Furthermore, as an increased number of professional sports franchises consumes a particular community, housing and business real estate will continuously increase and possibly influence or persuade current residents and small business owners to relocate to suburban areas; therefore, reducing the probability of those individual fans or families returning to the city on a regular basis to attend a professional sporting event.

Overall, as the community of Seattle, along with investors from the Oak View Group, are almost certain to obtain an NHL franchise within the next few years, the Oak View Group will eventually pursue the expansion of an NBA franchise back into the Seattle community.