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The cultural functions of visual communication media essay

Besides two dimensional images, there are other ways to express information visually - gestures and body language, animation digital or analogueand film. Visual communication by e-maila textual medium, is commonly expressed with ASCII artemoticonsand embedded digital images. The Eye of Horus The term 'visual presentation' [4] is used to refer to the actual presentation of information through a visible medium such as text or images.

Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice. Visual communication on the World Wide Web is perhaps the most important form of communication that takes place while users are surfing the Internet.

The role of media in developing literacies and cultural techniques

When experiencing the web, one uses THE eyes as the primary sense, and therefore the visual presentation of a website is very important for users to understand the message or of the communication taking place. The Eye of Horus is often referred to as the symbol of visual communication. His work includes important novels on the dehumanizing aspects of scientific progress, most famously Brave New World and The Art of Seeing.

He described "seeing" as being the sum of sensing, selecting, and perceiving. One of his most famous quotes is "The more you see, the more you know. Gestalt means form or shape in German, and the study of Gestalt psychology show emphasis in simplicity, as its properties group visuals by similarity in shape or color and proximity.

Looking for continuation, closure, and figure-ground principles in studied images is also intensively taught. Colleges for visual communications differ in their approach, but most combine theory and practice in some form.

Visual communication takes place through picturesgraphs and chartsas well as through signssignals and symbols.

Communication and Media essay paper topics.

It may be used either independently or as an adjunct to the other methods of communication. Image analysis[ edit ] Visual communication contains image aspects. The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires analysis. Images can be analysed though many perspectives, for example these six major perspectives presented by Paul Martin Lester: This might be sometimes in conflict with cultural values.

Also when a viewer has viewed an image with a personal perspective, it is hard to change the view of the image on the viewer, and the image can even be seen in other ways. Through times sort images have been changed, because the use of different new media. The result of using the computer to edit images e. Photoshop is quite different when comparing images that are made and edited by craft.

Visual communication

Technical perspective When the view of an image is influenced by the use of lights, position and the presentation of the image. The right use of light, position and presentation of the image can improve the view of the image. It makes the image looks better than the reality.

Ethical perspective From this perspective, the maker of the image, the viewer and the image itself must be responsible morally and ethically to the image. This perspective is also categorized in six categories: Cultural perspective Symbolization is an important definition for this perspective.

Approaches to media literacy

Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. The cultural perspective can also be seen as the semiotic perspective. Critical perspective The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics.

This way this perspective differs from the personal perspective. Visual aids[ edit ] Visual aids are often used to help audiences of informative and persuasive speeches understand the topic being presented. Visual aids can play a large role in how the audience understands and takes in information that is presented.

There are many different types of visual aids that range from handouts to PowerPoints. The type of visual aid a speaker uses depends on their preference and the information they are trying to present. Each type of visual aid has pros and cons that must be evaluated to ensure it will be beneficial to the overall presentation.

Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will not be an aid, but a distraction. Planning ahead is important when using visual aids. It is necessary to choose a visual aid that is appropriate for the material and audience. The purpose of the visual aid is to enhance the presentation. For example, a speech about tying knots would be more effective by bringing in a rope. Models Models are representations of another object that serve to demonstrate that object when use of the real object is ineffective for some reason.

Examples include human skeletal systems, the solar system, or architecture. For example, the vast size of the solar system cannot be seen from a model, and the actual composure of a human body cannot be seen from a dummy. Graphs Graphs are used the cultural functions of visual communication media essay visualize relationships between different quantities. Various types are used as visual aids, including bar graphs, line graphs, pie graphs, and scatter plots.

Maps Maps show geographic areas that are of interest to the speech. They often are used as aids when speaking of differences between geographical areas or showing the location of something. For example, a map showing the building site for a new hospital could show its close location to key neighborhoods, or a map could show the differences in distribution of AIDS victims in North American and African countries.

Also, if the map is disproportional or unrealistic, it may prove ineffective for the point being made. Good tables are easy to understand. They are a good way to compare facts and to gain a better overall understanding of the topic being discussed.

  1. Norsk Medietidsskrift, 11, nr.
  2. They can be overwhelming if too much information is in a small space or the information is not organized in a convenient way.
  3. Images can be analysed though many perspectives, for example these six major perspectives presented by Paul Martin Lester.

For example, a table is a good choice to use when comparing the amount of rainfall in 3 counties each month. Tables are not very interesting or pleasing to the eye.

They can be overwhelming if too much information is in a small space or the information is not organized in a convenient way. A table is not a good choice to use if the person viewing it has to take a lot of time to be able to understand it. Tables can be visual distractions if it is hard to read because the font is too small or the writing is too close together. It can also be a visual distraction if the table is not drawn evenly. Photographs are good tools to make or emphasize a point or to explain a topic.

For example, when explaining the shanty-towns in a Third World country it would be beneficial to show a picture of one so the reader can have a better understanding of how those people live. A photograph is also good to use when the actual object cannot be viewed.

For example, in a health class learning about cocaine, the teacher cannot bring in cocaine to show the class because that would be illegal, but the teacher could show a picture of cocaine to the class. Using local photos can also help emphasize how your topic is important in the audience's area. If the photograph is too small it just becomes a distraction. Enlarging photographs can be expensive if not using a power point or other viewing device.

Drawings or diagrams Pros: Drawings or diagrams can be used when photographs do not show exactly what the speaker wants to show or explain. It could also be used when a photograph is too detailed. For example, a drawing or diagram of the circulatory system throughout the body is a lot more effective than a picture of a cadaver showing the circulatory system. If not drawn correctly a drawing can look sloppy and be ineffective. This type of drawing will appear unprofessional.

They are cheap and also allow for much flexibility. Often, using this medium as an aid can create confusion or boredom. Particularly if a student who is not familiar with how to properly use visual aids attempts to draw on a board while they are speaking, they detract time and attention from their actual speech.

Posters can the cultural functions of visual communication media essay charts, graphs, pictures, or illustrations. The biggest drawback of using a poster as a visual aid is that often a poster can appear unprofessional. Since a poster board paper is relatively flimsy, often the paper will bend or fall over. The best way to present a poster is to hang it up or tape it to a wall.

An important aspect of the use of a handout is that a person can keep a handout with them long after the presentation is over.

This can help the person better remember what was discussed. Passing out handouts, however, can be extremely distracting.

  1. It is an ambitious project, trying to combine two relatively different theoretical approaches, each of considerable complexity.
  2. This extension has a parallel in two concepts of rhetoric which has strong relations to literacy.
  3. They often are used as aids when speaking of differences between geographical areas or showing the location of something.

The person who receives the handout might be tempted to read what is on the paper, which will keep them from listening to what the speaker is saying. If using a handout, the speaker distributes the hand out right before you reference it. There are several potential drawbacks to playing a video during a speech or lecture.

First, if a video is playing that includes audio, the speaker will not be able to talk. Also, if the video is very exciting and interesting, it can make what the speaker is saying appear boring and uninteresting.

The key to showing a video during a presentation is to make sure to transition smoothly into the video and to only show very short clips.

These include slide projectors, PowerPoint presentations, overhead projectors, and computer projectors. Slide projectors are the oldest form of projector, and are no longer used.

PowerPoint presentations are very popular and are used often.

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Overhead projectors are still used but are somewhat inconvenient to use. In order to use an overhead projector, a transparency must be made of whatever is being projected onto the screen. This takes time and costs money. Computer projectors are the most technologically advanced projectors.

When using a computer projector, pictures and slides are easily taken right from a computer either online or from a saved file and are blown up and shown on a large screen.