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Places of interest in great britain essay

But that is too simple. While people around the world do engage with London remotely — they learn about it at school, read about it in books and papers, see it on TV, or meet visiting and immigrant Londoners — their most intense engagement with it will be as visitors to the city, whether as students, migrant workers or tourists.

Top 10 reasons to visit London

Millions of people visit London every year for business, leisure or study, creating a web of human connection which helps the UK maintain a prominent position in the collective global consciousness. So what is it that makes London so attractive to potential visitors? And what can we do to ensure tourism continues to bolster our soft power? Tourism in London is booming. There were a record 16.

Shopping, parks and nightlife all contribute to a perception of London as a vibrant and appealing place to visit. The 2012 Olympics were an opportunity to demonstrate the appeal of London and the UK to the world.

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The opening ceremony was a once-in-a-generation chance to communicate directly with a global audience of 900 million — and it presented a powerful and inspirational statement of British identity. The effectiveness and reach of the opening ceremony, the use of central locations such as Horse Guards Parade and Greenwich Park, and the welcome famously extended by the 70,000 volunteers across the city combined to exert a strong pull to London after the Games. The 2012 Olympics were an opportunity to demonstrate the appeal of London and the UK to the world Marketing activity was carefully planned both pre- and post-Games to capitalise on the opportunity.

Limited Edition London ran prior to the Games, highlighting a raft of temporary attractions and offers, successfully offsetting the displacement effect experienced by many other cities. Following the Olympics, the London — Now see it for yourself campaign was rolled out, seizing the places of interest in great britain essay to convert viewers into visitors.

Tourism campaigns such as these involve far more than the straightforward purchase of advertising. Huge PR efforts result in articles and programmes across a variety of travel, food, fashion and lifestyle media. Increasingly the focus is also on using digital and social media to encourage the creation of third party images and reflections about London on sites such as Facebook, Flickr, Instagram and Pinterest. The upward trajectory in tourist numbers is far from guaranteed to continue.


Established and emerging competitors are investing heavily in promotion designed to capture a greater share of global tourism. However the strongest growth in outbound tourism is coming from China; London currently ranks just 22nd on the list of long haul cities visited by Chinese tourists. Success relies on three main areas of activity. The first is the removal of logistical barriers to inbound tourism. Thirdly, effective promotion must be adapted to different markets, based on insight into which aspects of London are the most appealing.

Its ability to reinvent itself across the centuries has helped it remain relevant and appealing to people across the globe, who have sought London out as a place to live, work, study and visit.

We need to ensure London remains an open, accessible destination for visitors from all over the world so that millions keep arriving — and returning home to spread the word.