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Mission and vision google and yahoo essay

  1. Relying on one source of income, particularly on online advertising, is another weakness of Google. We intend to be everything in the world.
  2. The company has built a green transportation system that includes biodiesel shuttles and the largest corporate electric vehicle charging system in the country Google Green, 2014. The next weakness of Google is employee retention.
  3. The key is to shift from online advertising to other forms of advertising, such as television, radio, newspapers, magazines, billboards. Search the world's information, including webpages, images, videos and more google has many special features to help you find exactly what you're looking for.
  4. Mission and vision google and yahoo essay Call it the silicon valley surprise yahoo shocked its observers and wall street today by naming marissa mayer, longtime google executive, as chief.

My choice fell on two giants in the "search engines" segment, Google and Yahoo. For the beginning, let me quote official treatment of missions of each company. Google has both an official and an unofficial company mission statement. Here's how Google Company describes its mission. Looks like a poorly created statement, does not it?

For a company that has a full ten important principles for which it exists, has such a dry and apathetic interpretation of the mission. It is possible to draw a conclusion that Google wants to create a huge library that sounds unreal and absurd. The one-sentence statement is describing the reason why the organization exists.

Both companies want to simplify as much as possible information search for the users, to create all conditions that the user enjoys every minute of staying in a network, because of search, and its simplicity to communicate with a family that is in other country, to exchange photos, to reserve number in hotel of Paris, being at this moment in Sydney.

To draw conclusions about whether customers are satisfied with these search engines is possible by results of American Customer Satisfaction Index ACSI. Google is still king of customer satisfaction according to latest ACSI. Its index is 83. Yahoo concedes a pedestal to Google with an index equal 71. Well, it is possible to confidently conclude that both companies are successful in satisfaction of such requirements and desires of the clients as the search speed, its accuracy, speed of finding of the necessary information, simplicity of use, after all, not all of us are an advanced users, and, of course, beauty, nobody wants to behold the same landscape behind a window everyday, it bothers, the same principle also works here.

The main difference of missions of the companies it is possible to track in their vision. Google is the most popular search engine, and it sets the task not simply to meet desires of users, and change the representation of the user on how to seek and impart information. We intend to be everything in the world. The mission of yahoo was created with an emphasis on the user life experience and emotions, with the terms connect, people, passions, communities. Perhaps in the future, both companies will go different ways completely.

Google has already actively invested in researches and development, in order to increase its assets. Google every year creates innovative technologies such as 3-d maps, hosting for blogs, etc. Yahoo provides services such as instant messaging, music, games, job search, dating service, etc. These are services that can easily be used as an advanced user, and the child, who first met with the search engine.

Well, I learned that both companies focus on customer needs and their satisfaction with some distinctive features, of coursebut you shouldn't forget about material background. After all, the company can't exist only on positive responses of their users. One of the easiest ways to understand, whether the company based on this mission is successful or not is to compare results of the income of the company for, say, three fiscal years.

According to the annual report of the companies, every year the profit both rather promptly increases. The figures of the annual report confirm mission and vision google and yahoo essay of this activity: Yahoo also shows growth of the income, though not such considerable as in Google, in 2011 and 2012: Also, the quality of the company's mission can be judged according to their place in the ranking. One reason for this growth was mission and vision google and yahoo essay establishment of an Android Wear Operating System for use with watches and other wearables.

I would like to provide some recommendations to Google. The first principle in the list of Google sounds as "First of all — the user," however, many innovative services and the apps that are created by Google are impossible to call easily used and making sense for the existence.

Google missed opportunities because it was focused on the producing a thing, rather than delighting the people who would use the thing. Who will use them? The key is to shift from the problem of focusing on producing things to focusing on understanding and delighting people. As for Yahoo, in the formulation of mission it is accurately traced for what and for whom the company exists. It accurately follows on the trodden path.

Mission and vision google and yahoo essay

Part II Corporate Social Responsibility Today's customers are not just looking at the best price and quality — they expect the companies to do well with their dollars and make a positive impact on the world around them.

To this end, many organizations are now making social responsibility a top priority, and Google is one of them. Corporate Social Responsibility CSR is not meaningless phrase for Google, which can be judged by its activities in this area.

In 2004, Google created a nonprofit charitable offshoot - Google. The main activities of the organization are to inform the public and to contribute to the solution of problems in the areas of climate change, global health and poverty.

One of its first projects is in the field of hybrid and electric vehicles Company Responsibility, 2014. In 2007, Google became the sponsor and the active participant of several parades sexual minority in San Francisco, New York, Dublin and Madrid Company Responsibility, 2014.

Since 2007, Google also started a series of social initiatives in China. People from more than 170 countries presented more than 150,000 ideas.

Five ideas were chosen, to the aid in which realization of Google allocated 10 million dollars Company Responsibility, 2014. It should be noted that Google so actively cares not only about the society as a whole, as well as its staff. Like any large company, Google pays its employees health and pension insurance, and also provides many other benefits.

Google actively reduces the impact of its activities on the environment. What it is possible to judge on its active actions in this sphere. The company has built a green transportation system that includes biodiesel shuttles and the largest corporate electric vehicle charging mission and vision google and yahoo essay in the country Google Green, 2014.

Google is committed to offering nutritious, flavorful food to employees on all of our campuses worldwide Google Green, 2014. These weak places can become another part of successful activity. For instance, unprofitable products. As was said before, many innovative services and the apps that are created by Google are impossible to call easily used and making sense for the existence.

  1. Like any large company, Google pays its employees health and pension insurance, and also provides many other benefits.
  2. Mission and vision google and yahoo essay Call it the silicon valley surprise yahoo shocked its observers and wall street today by naming marissa mayer, longtime google executive, as chief.
  3. Google is still king of customer satisfaction according to latest ACSI.

So the key for overcoming this problem is to shift from the problem of focusing on producing things to focusing on understanding and delighting people. The next weakness of Google is employee retention. The highly skilled personnel of Google is also highly desirable in the job market, and it is difficult to retain employees in the company, the next day competitors can make even more attractive offers to Google employees.

In order to overcome this problem Google should offer employees a path to greater pay, recognition and responsibility, look for ways to increase flexibility in work conditions, train leaders on how to help employees in stressful positions, and re-evaluate its benefits package Forbes, 2013. Relying on one source of income, particularly on online advertising, is another weakness of Google. The key is to shift from online advertising to other forms of advertising, such as television, radio, newspapers, magazines, billboards.

The threat as competition may be considered as an opportunity because the fact that, for instance. Several servers of Google are located in earthquake areas that can damage the servers and leave several users without access to online Google products for a period. SWOT analysis of Google. American Customer Satisfaction Index. The New York Times.