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The times 100 business case study enterprise rent a car

Enterprise Rent-A-Car

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  1. Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region.
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  3. He was chair of the economics group at the Olin School for 11 years, and received 16 teaching awards while there.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile. She has taught both economics and strategy, and teaches the core strategy course at Kellogg. Professor Busse's research focuses on market structure and competition, with particular interest in pricing and price discrimination. She has studied these issues in a variety of industries, including cellular telephones, airlines, and advertising.

  • His primary teaching is of the core strategy course Business Strategy;
  • Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region;
  • The following decade was spent in a startup that built online travel publications and a discount hotel website.

Her areas of current research interest are energy economics and the U. These two interests are combined in work she is doing with two co-authors investigating how gasoline prices affect people's choices about what car to buy.

In more lighthearted research, Professor Busse used economic models to predict how many medals countries should win in the Olympics. Swinkels work has looked, among other things, at the question of how much of the value of an MBA can be traced to signaling versus education, how information is aggregated in auction and other market settings, the efficiency of auctions with many players, the design of incentive contracts with minimum wages, the design of procurement auctions when one vendor is preferred to another, and the evolutionary foundations for self control problems.

He is a fellow of the Econometric Society, an associate editor for Econometrica, and has served on boards including the Journal of Economic Theory and Games and Economic Behavior. He was chair of the economics group at the Olin School for 11 years, and received 16 teaching awards while there.

Enterprise Rent-A-Car : using a range of management styles to lead a business

His primary teaching is of the core strategy course Business Strategy. Greg Merkley works for the Kellogg School of Management as an associate director of case publishing. In that role he collaborates with Kellogg faculty to develop and publish case studies that are used in courses at Kellogg and other business schools around the world. A 1984 graduate of Kellogg, Greg previously was part of the leadership team at Verio, a Japanese-owned provider of web hosting services, where he was responsible for the commercial relationship between the company and its parent company and largest strategic partner and customer, NTT Communications.

Greg also spent nearly a decade at United Airlines and Galileo International building their online travel business in the Asia-Pacific region.

The Times 100 Business Case Studies

The following decade was spent in a startup that built online travel publications and a discount hotel website. Greg has lived in Japan and worked extensively throughout the Asia-Pacific region. He earned a B.