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The mission and marketing stratehies of pepsi cola

Tidak ada pekerjaan orang lain yang kami gunakan tanpa menyebutkan sumbernya. Methods of analysis include the internal and external analysis of the company. The research draws attention to the competition PepsiCo in the Cola and Snacks industry. Despite being a strong second opinion against Coca Cola, Pepsi has become the largest selling soft drink in the world and is liked by people of all ages.

Therefore, this reearch analyses the strategies used by PepsiCo to compete with its competitors and the effectiveness of it. Including how well PepsiCo. As the cola industry develop in popularity, Caleb created Pepsi- Cola Company in 1902 and registered a patent for his recipe in 1903.

In the year 1941, Pepsi was formally absorbed to Loft, and Loft Inc. Up until today, Pepsi Cola Company — further will be mentioned as PepsiCo — has successfully expanded it area of products through mergers and acquisition of other companies, such as Frito-Lay Company, Quaker Oat Company and other companies. This vision statement is implied by Pepsico. We seek to produce financial rewards to investors as we provide opportunities and the communities in which we operate.

And in everything we do, we strive for honesty, fairness and integrity. With the existing statement, pepsico.

PepsiCo’s Vision Statement & Mission Statement Analysis

We will propose new mission statement to complete all these factors requirements for a good mission statement: We are triggered to use the most efficient processes using the best of machinery. By doing so, we seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners, and the communities in which we operate.

And everything we do, we strive for honesty, fairness and integrity. Thus, it must consider the legal and labor forces of the countries in which it operates. The things that Pepsico should consider are tax laws, labor union, and environmental law. It should operate in accordance to the laws in the country to have a good corporate compliance and governance.

If the income level per capita of the people inrcreases, it will have a positive effect on the consumption of its products. When there is a decrease in the dollar strength, it gives a bigger opportunity for Pepsico for exports. Social, Demographic, Culturan and Environmental Forces The healthier lifestyle of the people promotes different patterns of consumption. This could be either a threat and new opportunity for Pepsico products.

Pepsico can support sports events in order to give a message to the people that Pepsico concerns about the health of the people. Besides that, the requirements of different age groups are different. Pepsico should target that age group that consumes the soft drink or snacks. Pepsico should also consider the education level within the country for making its strategy since education has direct impact promotion and marketing.

In addition, Pepsico should also consider about the natural environment factors in operating the business as a form of contribution and responsibility to the community. The growing technology gives new opportunity for Pepsico to have new ways for Pepsico marketing strategy. The proliferation of Internet users also opens up further market opportunities for Pepsico to market its products.

Competitive Forces In the food and beverage industry, Pepsico has the second largest market share. In addition, it has the opportunity to make a partnership with well known brand such as Starbucks, and more sport tournaments that Pepsico can support. There is also growth in the carbonated drink sector which will bring new substitute products to entry. And also, some health issues are concerned regarding the products of Pepsico. Rivalry Among Existing Competitors: High diversification from the competitor like Coca cola.

Sustainability

Few strong companies have a control over the market. In the present, the main competitor is Coca-Cola wand the competitor also provide a wide range of beverage products under its brand. Both Coca-Cola and Pepsi are the predominant carbonated beverages and commit heavily to sponsoring outdoor festivals and activities. Bargaining Power of Buyers: There are many substitute products in the market; therefore, customer has large varieties of product.

The customer in the beverage market is price sensitive, as company cannot charge high price because they have many choice of product. There are many kinds of energy drink and soda products in the market. Many companies provide similar product in the same market.

Not only coca cola is the main competitor but PepsiCo also have other product line, which means that they also have other competitors. Threats of New Entrants: Entry barriers are relatively low for beverage industry as there is already various number of the company in the market.

Few multinational groups own the largest part of the market share.

  1. Dependence on raw materials, however, there are a lot of suppliers available in the market. Mature industry Beverages 0.
  2. Low sales in some products 3.
  3. In the present, the main competitor is Coca-Cola wand the competitor also provide a wide range of beverage products under its brand.

Bargaining Power of Suppliers: Dependence on raw materials, however, there are a lot of suppliers available in the market. The main ingredients for soft drink include carbonated water, phosphoric acid, sweetener, and caffeine. The suppliers are not concentrated or differentiated. Any supplier would not want to lose a huge customer like PepsiCo. Easy new products penetration in markets 0. Operate in the fastest growing industry 0. Changing social trends healthy foods 0.

Media promotion and vending machines 0. Partnerships with well-known brands i. More sport tournaments are being held worldwide 0. Strong competition in every division 0. Growth of energy drinks in carbonated drinks sector 0.

  1. Known throughout the world for quality products and customer care, Pepsi Co should make no major strategic changes to its plan. At the heart of PepsiCo is Performance with Purpose — our vision to deliver top-tier financial performance At the heart of PepsiCo is Performance with Purpose — our vision to deliver top-tier financial performance over the long term by integrating sustainability into our business strategy.
  2. A few Frito Lay products resulted in abdominal 0. In addition, the vision statement indicates that PepsiCo integrates sustainability in business activities.
  3. Speak with truth and. The strong brand presence makes it easier for the company to market its products around the world.
  4. On the other hand, the company main competitor like Coca Cola is being able to invest in its bottling companies but the company cannot invest in its bottling companies since it does not own them. The mission statement A corporate reporting tool with a past, present, and future.
  5. Easy new products penetration in markets 0. This will help each company to examine how far they have gone in the market, whether to maintain or to improve their current position.

Mature industry Beverages 0. A few Frito Lay products resulted in abdominal 0. Aggresive top management strategy by competitor 0. These lists are identified as Opportunities and Threats. These factors inside this matrix are rated from 1 to 4, where 1 is the lowest and 4 is the highest. The total score of 2. This means that PepsiCo is currently not responding very well to existing Opportunities and Threats. It also shows that PepsiCo should improve their response towards the environment in a more positive way.

If PepsiCo can increase their financial position and market share, they might catch up with Coca Cola Company in this matrix. But again, what does it has to reality? This will help each company to examine how far they have gone in the market, whether to maintain or to improve their current position.

It is one of the largest brands that could be recognized be the people in the world. The strong brand presence makes it easier for the company to market its products around the world. PepsiCo did not provide only the cola product but also provide various numbers of products. All these brands have rode on the success of the company brand and have found it easy to sell since the company brand in largely accepted in the market.

The popularity of PepsiCo corporate brand has also made it easier for the company to introduce new products in the market. PepsiCo is a large distribution network; this is the other strength of PepsiCo. The firm has managed to do this through creation of a massive distribution system. The organization runs 14 bottling units in diverse geographical region, which enables the company to produce its products near the consumers.

By doing this, it reduces the transportation cost and storage cost of the company, which leads to the higher profit as it reduces the expense. Moreover, the company also has established good connection with small and mega retailers who sell PepsiCo products to the final customers. Forming partnership with large retailers such as Wall- Mart has enabled the company to expand its reach to the market.

Also, partnership with small retail business has helps the firm to take it products to even the remotest parts of the world. Apart from retail chains, the company has also corporate with fast food restaurants around the world such as KFC, which have also provided the company with the mission and marketing stratehies of pepsi cola wide network of outlets.

In order to survive in the market, any company needs features that gives it an edge over it competitors. Innovative line of products is one of the PepsiCo competitor advantage. The organization has been on fore front in the development of innovative beverage products for different segments of the market. The company has different groups of target market over 20-different product. PepsiCo capability to respond quickly to market opportunity and threats is the other competitor advantage.

PepsiCo’s Vision Statement

The organization 15 innovativeness provides it the capability to respond quickly to changes in the market. The company convenient size also gives it the ability to change quickly.

The firmstructure is neither to small like most of its competitors neither too large like its main competitor, Coca Cola. The relatively large size of the company gives the organization access to resources that also make it easier for the company to move quickly. This strategy has seen the company create very powerful bottlers that it cannot exert control over. Occasionally, the franchises oppose introduction of new products by PepsiCo while other refuse to produce some of the products.

Moreover, this franchise system also limited the ability of the company to expand its operations. On the other hand, the company main competitor like Coca Cola is being able to invest in its bottling companies but the company cannot invest in its bottling companies since it does not own them.