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Review of literature on customer preference on big bazaar

This project deals with customer satisfaction adopted by a new retail store opened in Hyderabad that was of Future group pantaloon retail named Big Bazaar.

The project mentions all the marketing activities and visual activities that are performed to attract customers spread awareness about the store and also how to retain the incoming customers to our retail store.

Lastly I was asked to do a customer satisfaction from our customers,to know how much they were satisfied till yet from our store in terms of various factors and which factor contributed the most to their satisfaction level and also I have discussed various parameters to retain the customers and I also recommended some retention strategies which help them to follow on the customers and increase the customers base based on the old customers.

However, customers face a vast array of product and brand choices prices, supplies and to understand the needs and preferences of the customers it becomes imperative for us to carry out research together information. We believe that customers estimate which offer will deliver the most value to them and which will deliver and maximize value, within the bounds of research costs and limited knowledge, mobility, and income they form an expectation of value and act on it.

Whether or not the offer lives up review of literature on customer preference on big bazaar the value expectation affects both purchase and repurchase probability. The purpose of any Marketing research is to provide information at a specific time on customer, trade, competition and the future brands, so as to enable marketers to formulate successful strategies in their quest for customers mind share and market share. The research helps the marketers to find out the attributes and variable that influence the customers behavior towards a given product offering and it shapes the attitudes of the customers favorably towards a specific product, thus by analyzing these undertones the researcher can find out the levels of customer satisfaction, and the results of the marketing research can help the marketers to analyze the weak spots in their marketing strategies and can reformulate their strategies so that they can satisfy their customers and maximize their brand loyalty and profitability.

This research is an insight into the mind of the consumer, with the help of which the organizations will become aware of their pitfalls and in turn can also make improvements in the product regarding the level of satisfaction of the consumers towards their offerings in the market place.

Once the objective is identified that next step is to collect the data which is relevance to the problem identified and analyze the collected data in order to find out the hidden reasons for the problem. There are two types of data namely. So the primary data is original in nature and is collected first hand. Collection of primary data There are several methods of collecting primary data particularly in surveys and descriptive researches. Important ones are as follows: It is the most review of literature on customer preference on big bazaar used methods especially in studies relating to behavioral sciences.

This method implies the collection of information by way of investigators own observation, without interviewing the respondents. The information obtained relates to what is currently happening and is not complicated by either the past behavior or future intentions or attitudes of respondents.

This method can be used through personal interview and, if possible, through telephone interview. Personal Interview The method of collecting information through personal interview is usually carried out in a structured way. As such we call this interview as structured interviews. Such interviews involve the use of a set of predetermined questions and of highly standardized techniques of recording. Thus, the interviewer in a structured interview follows a rigid procedure laid down, asking questions in a given format and the order prescribed.

As against it, the unstructured interviews are characterized by flexibility of approach to questioning. Unstructured interviews do not follow a system of pre- determined questions and standardized techniques of recording information. Questionnaires are mailed to the respondents with a request to return after completing the same. Questionnaire to be used must be prepared very carefully so that it may prove to be effective in collecting the relevant information.

  • In the case of a service provider, after-sales service might include additional training or helpdesk availability;
  • The report reflects the current status of the system;
  • Review of literature customer preference analysis documents similar to project on customer preferences of big bazaar gyan skip carousel;
  • The client may visit the website to obtain basic support information about the product and FAQ.

The questions have some options, from which the respondents have to choose a choice. As the answers lie within a specified range they are called close-ended questions. Open-ended questions are those questions where no choices are given to respondents and respondents are free to express their choice or answer.

The following sampling method was used. A non-probability conclusive sampling method was used in the study for data collection. The sample was taken from the universe on random sampling basis in Hyderabad.

Review of literature on customer preference on big bazaar

The sample size designed for this project is 100 keeping in mind the paucity of time and also the customer base of the organization in the research area. Research Methodology A structured questionnaire was prepared and presented to the respondents and related questions were asked.

Secondary data It is the data already existing, which has gone through some standard analysis. The retail industry is divided into organized and unorganized sectors. Organized retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc.

These include the corporate- backed hypermarkets and retail chains, and also the privately owned large retail businesses. Most Indian shopping takes place in open markets and millions of independent grocery shops called kirana.

Regulations prevent most foreign investment in retailing. Moreover, over thirty regulations such as "signboard licences" and "anti-hoarding measures" may have to be complied before a store can open doors. There are taxes for moving goods to states, from states, and even within states. Growth An increasing number of people in India are turning to the services sector for employment due to the relative low compensation offered by the traditional agriculture and manufacturing sectors.

The organized retail market is growing at 35 percent annually while growth of unorganized retail sector is pegged at 6 percent. The Retail Business in India is currently at the point of inflection. It is a huge industry in terms of size and according to management consulting firm Technopak Advisors Pvt. The predictions for 2009 is 7. The enormous growth of the retail industry has created a huge demand for real estate. Property developers are creating retail real estate at an aggressive pace and by 2011, 300 malls are estimated to be operational in the country.

With over 1,000 hypermarkets and 3,000 supermarkets projected to come up by 2011, India will need additional retail space of 700,000,000 sq ft 65,000,000 m2 as compared to today. The Indian Retail Market Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person 7 per thousand Indian retail space per capita at 2 sq ft 0.

Indulgence-oriented products include plasma Review of literature on customer preference on big bazaar, state-of-the-art home theatre systems, iPods, high-end digital cameras, camcorders, and gaming consoles. Consumers in the status category buy because they need to maintain a position in their social group. Geographically dispersed population, small ticket sizes, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods.

Major Indian Retailers Indian apparel retailers are increasing their brand presence overseas, particularly in developed markets.

Literature review on marketing strategy of big bazaar

While most have identified a gap in countries in West Asia and Africa, some majors are also looking at the US and Europe. Arvind Brands, Madura Garments, Spykar Lifestyle and Royal Classic Polo are busy chalking out foreign expansion plans through the distribution route and standalone stores as well.

Another denim wear brand, Spykar, which is now moving towards becoming a casualwear lifestyle brand, has launched its store in Melbourne recently. It plans to open three stores in London by 2009-end. The low-intensity entry of the diversified Mahindra Group into retail is unique because it plans to focus on lifestyle products.

The other three groups are focusing either on perishables and groceries, or a range of products, or both. Subhiksha supermarket pharmacy and telecom discount chain. Kishore Biyani, is one of India's leading business houses with multiple businesses spanning across the review of literature on customer preference on big bazaar space. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group's core value of 'Indianness'.

The group's corporate credo is, 'Rewrite rules, Retain values'. FutureBazaar provides an integrated shopping site where consumers are able to buy products from our flagship stores including eZone, Pantaloons and Big Bazaar online and get home delivery of products. FutureBazaar delivers across more than 1500 cities and towns in India covering 16,000 pin codes. FutureBazaar carries genuine products and offers manufacturer's warranty as opposed to Seller's warranty which most other sites offer.

FutureBazaar offers products where the complete supply chain is managed by Future Group entities unlike other sites that are marketplaces. About Big Bazaar Big Bazaar is not just another hypermarket.

It caters to every need of your family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers. At Big Bazaar, you will definitely get the best products at the best prices - that's what we guarantee.

With the ever increasing array of private labels, it has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you.

And this is just the beginning. Big Bazaar plans to add much more to complete your shopping experience. About Pantaloons Pantaloons are among India's largest chains of fashion stores. Pantaloons Fresh Fashion, with its focus on 'fresh look, feel and attitude' offers, trendy and hip collections that are in sync with the hopes and aspirations of discerning young and 'young-at-heart' consumers.

Pantaloons Fresh Fashion stands out as a fashion trendsetter, on the lines of how fashion is followed internationally. This 'fresh fashion' destination allows customers to shop for the latest in fashion apparel and accessories throughout the year in an attractive and visually stimulating ambience.

Pantaloons Fresh Fashion stores have presence with stores not just in Metros but also in smaller towns. All stores have a wide variety of categories like casual wear, ethnic wear, formalwear, party wear and sportswear for Men, Women and Kids. Typically in excess of 12,000 square feet in size, an eZone store truly enables you to experience electronics, through three dedicated zones - Liberation Zone, Experience Zone and Home Zone.

The Liberation Zone offers personal products like computers, laptops, handy cams, MP3 players and mobile phones.

  • The job card includes the following;
  • FutureBazaar delivers across more than 1500 cities and towns in India covering 16,000 pin codes;
  • Increasing ACSI scores has been shown to predict loyalty, word-of-mouth recommendations, and purchase behavior;
  • Biology research papers require a deep knowledge about the subject as well as the ability cover letter lcsw convey the knowledge in writing;
  • The total number of respondents of the survey is 100 from Hyderabad city only;
  • BIG BAZAAR should create awareness amongst its customers regarding various services that are being offered by it by increasing its sales promotion reach.

And in the Home Zone segment, one gets to pick electronic goods of his or her choice including Refrigerators, Air Conditioners, washing machines and Microwave ovens among other kitchen related appliances. The Big Bazaar is a useful place to find cheap household items, clothes, and food all under one roof. However, the chaos and crowds often make shopping there a challenge. Guide Review - Review of Big Bazaar India There was a time not so long ago that large department stores were a completely foreign concept in India -- but not anymore.

The Big Bazaar is one such department store to have set up shop across the country. Since its first outlet opened in Kolkata in late 2001, the Big Bazaar has spread to towns and cities at an alarming rate. These multi-level shopping meccas stock everything from food to fridges, and cookware to clothes. However, the Big Bazaar isn't your ordinary department store. It's been especially designed to appeal to the Indian consumer. You may be thinking, what does that mean?

In short, organized chaos. With a slogan of "Is se sasta aur accha kahin nahi! You won't find neatly ordered aisles at the Big Bazaar. Instead, stores are laid out to replicate a market environment, with items all thrown in together.