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One consulting firm has predicted that video and web conferencing will make business travel extinct

One consulting firm has predicted that video and web conferencing will make business travel extinct. Why or why not?

Video and web conferencing is an online collaborative tool used by businesses to hold virtual meetings or conferences with colleagues or consumers. This technology is made possible by the internet and uses audio and video transmission to send data back and forth in order to successfully host such conferences.

In the last century, technology has progressed faster that we could have imagined and due to this fact, web and video conferencing has been made easier and faster between channels across the globe which in turn leads to more efficiency and profitability for businesses that use this technology. In my opinion, web and video conferencing does not make business travel extinct. A lot of corporations send their employees on business related trips across the world to meet clients which proves to be very costly for the company.

Web and video conferencing helps to eliminate these costs by having virtual meetings across the internet.

The same meeting can be held over the internet saving the company a lot of cost and travel time. However, some companies still require a physical presence between parties to meet certain business impressions or tasks that otherwise cannot be met virtually.

Some of the tasks that require physical presence include contract signing, demonstration approvals, transportation of physical equipment and so on. Some people also still consider the importance and value of meeting in person as a strong business impression Oxford Economics, 2013.

Besides that, web and video conferencing is relatively new which puts it in the gray zone with legal statuses like legality of electronic signatures relative to genuine ones and validity of agreements as well as the understanding made with it Rainie and Wellman, 2012. Furthermore, technical issues that require expertise and knowledge cannot be solved virtually which requires the need for physical presence and travel. Apart from that, businesses need to consider factors such as time zone differences when trying to host virtual meetings.

This is almost always to do with the speed at which streaming occurs. Companies that can afford it would move to the higher end technology of telepresence and those that cannot would stick the conventional way of meeting face to face. Based on the case study, the global e-Sustainability Initiative and the Climate Group estimated that up to 20 percent of business travel could be replaced by virtual meeting technology.

This shows that the technology is far from being able to fully replace the need for business travels.

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Without revolutionary improvement in the technology that we have for web and video conferencing, business travel cannot become extinct. At least not yet. However, it will reduce the need for business travel substantially.

Provide an analytical review, what is the distinction between videoconferencing and telepresence? Videoconferencing has been around for more than a decade and most people in the business world are already well connected with it. Web or videoconferencing is a mediator that hosts virtual meetings or conferences between two or more parties and connects via audio and video communications.

Due to the technological advancement in the recent years, the audio and video communications have grown tremendously from low to high resolutions and from low bandwidth to high bandwidth. This evolution has led to increased connection reliability, reduced costs and improved speech intelligibility.

However, researchers have established that even with the technological advancements, videoconferencing has certain limitations like streaming latency, audio related issues, the inability to read non-verbal cues which makes it difficult to assess how well the communication is getting across Kavanagh, 2008. Telepresence, simply put, is the more advanced version of video conferencing. It uses the same technology as video conferencing with the enhanced use of other components that help create an enticing communications experience by emulating an interactive person.

The suppliers of telepresence intend to create an immersive experience for the end users. Their intentions are to conjure images and projections of people as to make it seem like the conference is happening in one office when in reality, every member of the conference is in a different part of the globe. Telepresence overcomes all the communication limitations that videoconferencing has Wallstreet Journal, 2008.

Videoconferencing is widely used by companies today and can be achieved with software like Skype, Webex, Eluminate and Google Hangout. Although there are some limitations to video conferencing, it gets the job done with the use of screens that display sharp high-definition images to help communicate with other parties.

It uses digital compression of audio and video streams with a device called codec which carries information 4 and is trasmitted over the internet. Telepresence on the other hand incorporates the use of large projections making the communication experience seem a lot more real and immersive. If telepresence could be replicated and sold at a more affordable price, it could and would be the wave of the future. Critically discuss what are the ways in which videoconferencing provides value to a business?

Would you consider it smart management?

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Videoconferencing has changed the game from a business perspective and has proven to be highly beneficial to corporations around the world. Face to face meetings are a start point to effective communication and is a great way to start business dealings. By holding virtual meetings over the internet, businesses can make immediate decisions in shorter spans.

In today's business world, many decisions require approval or insight from several parties before it can be implemented. Videoconferencing enables dispersed teams to collaborate easily, building coordination and helping the decision making process Kavanagh, 2008. Besides that, depending on how large the corporation is, the companies can also save tremendous amounts of money and time on business travels.

Videoconferencing allows conferences to be held at any time as long as there is internet connection on both ends. This means that parties can hold meetings more frequently, for the smallest things, contributing no additional cost to the company at all.

What are the ways in which videoconferencing provides value to a business? Essay

This can prevent having to fly over to another country to have a face to face conference regarding minor issues. Videoconferencing helps to fill the gaps that verbal-only communication cannot fill.

There is always a challenge for people to assess non-verbal cues through email or written communication. It is a more effective way of communicating in comparison to writing emails and letters as the issue can be addressed immediately in a more hands-on manner.

Videoconferencing also helps to increase relational skills as communication occurs in real time Kavanagh, 2008. For videoconferencing to be smart management, it must be cost-beneficial and it must function well.

In my opinion, videoconferencing would definitely be considered smart management and can always be used in favour of the company. It allows for communication without travel, including face to face ones and can save the business a lot of time and money which are essentially the two most important things in life. It also allows for better meetings, creating ease and convenience 6between parties involved Rainie and Wellman, 2012. For example, presentations for training and sales can be held virtually.

Such technology also helps reach out to consumers easily which ultimately helps with closing deals. Based on the case study, we can find some examples of companies that have used videoconferencing technology to their benefit and have profited in many ways.

For example, Rip Curl in Costa Mesa California which is a company that produces surfing equipment uses videoconferencing to reach out to designers, marketers and manufacturers to collaborate and discuss new products and movements.

Executive recruiting firm Korn Ferry uses videoconferencing technology to interview and filter potential candidates before presenting them to clients. Face to face communication is essential for successful meetings to take place and can also help with building better relationships between parties.

It would be considered smart management especially if the company is already spending a substantial amount on business travels, staff training and product demonstrations. Businesses that seek to implement videoconferencing into their usual operations should integrate it into their IT infrastructure planning so that it supports business objectives strategically Kavanagh, 2008.

For videoconferencing to be smart management, it must function appropriately In order to sustain business relationships with all parties. If you were in charge of a small business, would you choose to implement videoconferencing? What factors would you consider in your decision? It is important for the company to ensure that it really needs videoconferencing technology so as to not waste its funds setting it up in the case that it isn't necessary, ensuring that it is indeed a profitable investment.

Companies should evaluate how meetings are conducted, how much travel is required, how the employees communicate, with what technology and with what network capabilities Kavanagh, 2008. One of the factors to consider before making a decision on whether to implement the use of videoconferencing technology is the type of business that has been setup and how useful it would be to the business. For instance, if a retail company that sells sundry products operates in one place only, the need for videoconferencing technology is not present.

Even if the retailer were to expand and open several shops in different states, the use of videoconferencing might not be necessary and even if it is, it would be very minimal.

However, if a small telecommunication company were to open up and start operations, they would probably have a higher chance in acquiring the need for videoconferencing technology to hold meetings with clients and third parties. The type of business plays a part in the need for videoconferencing technology.

  1. The type of business plays a part in the need for videoconferencing technology. Many important fixtures like meetings, trainings interviews, admissions, and business meetings almost everything was done formally by face to face interaction.
  2. Based on the case study, the global e-Sustainability Initiative and the Climate Group estimated that up to 20 percent of business travel could be replaced by virtual meeting technology. Compare WebEx video capabilities with the videoconferencing capabilities described in this case.
  3. Mel P - cost analysis, ease of use, Grant said assume high usage Mary's Question up to 300 words 4.
  4. The ability to reach customers and partners also dramatically increased.

The retail shop would be able to get by with software like Skype while the telecommunication company might require something more advanced. Another factor to consider would be if travel is necessary in the business. If the company spends substantial funds and time on business travels, then they have more need for videoconferencing technology whereas if the company spends almost nothing on business travels, there will be less of a need for videoconferencing technology.

If the business travels are part of the operations, then videoconferencing technology can help save time and money by holding virtual meetings instead of having to go there and meet physically. This can be yield almost equal results as physical meetings and can be beneficial to the company. The company can keep in touch with its imports and exports more effectively through the use of virtual conferences or meetings. Stock counts can also be done through video conferences rather than wasting time and money on physical stock checks.

Furthermore, another factor to consider before choosing to implement videoconferencing technology is the cost of setting up videoconferencing. The cost of setting it up must equal or be less than the amount the company spends on business travels in a given period of time. If the company spends a lot on business travels and if it outweighs the cost of setting up videoconferencing technology, then it can prove to be beneficial to the company whereas if the company does not spend a lot on business travels and the cost of setup is fairly high, then the company will be making a loss on investment and it could prove to be ineffective for the company.

Other factors to consider before making a decision on whether to implement videoconferencing in a business include training time and the ongoing costs of training, maintenance as well as government funding Barry Wellman, 2012. If I were in charge of a small business, I would choose to implement videoconferencing technology to keep up with the ever progressing world we live in. There are cheap options when it comes to videoconferencing technology and some of the software are even free.

If no cost or little cost is spent on the technology, then it can prevent causing a loss and can also prove to be quite helpful to the operations of the company. Even if the company does not spend on business travels, if ever the need arises, the technology can aid in more effective communications across channels.

It is always good to keep options open and to have the possibility of being able to video conference.

Consulting firms predicted video web conferencing will make business travel extinct

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