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Four styles of creativity innovative intuitive imaginative inspirational

Four styles of creativity innovative intuitive imaginative inspirational

Understand how creativity relates to vision. Develop some creativity tools. Understand how passion relates to vision. Creativity and passion are of particular relevance to mission and vision statements. A simple definition of creativity is the power or ability to invent. We sometimes think of creativity as being a purely artistic attribute, but creativity in business is the essence of innovation and progress. Passion at least in the context we invoke here, refers to an intense, driving, or overmastering feeling or conviction.

Passion is also associated with intense emotion compelling action.

  • Creativity and passion are of particular relevance to mission and vision statements;
  • A flip chart and markers are needed at each table.

We will focus mostly on the relationship between creativity, passion, and vision in this section because organizational visions are intended to create uneasiness with the status quo and help inform and motivate key stakeholders to move the organization forward. This means that a vision statement should reflect and communicate something that is relatively novel and unique, and such novelty and uniqueness are the products of creativity and passion.

StartupStockPhotos — CC0 public domain. For the manager, their typology is especially useful as it suggests ways to manage creativity, as in simply hiring creative individuals.

As summarized in the figure, their research suggests that there are four types of creativity: The first type of creativity, investment, is associated with speed—being first and being fast.

It is also a form of creativity fostered from the desire to be highly competitive. Perhaps one of the most recent examples of this type of creativity crucible is the beer wars—the battle for U.

The second type of creativity, imagination, is the form that most of us think of first. This type of creativity is characterized by new ideas and breakthroughs: Where big ideas come from the imagination quadrant, improvement is a type of creativity that involves making an existing idea better.

4.5 Creativity and Passion

Similarly, Toyota has used the refinement of its automaking and auto-assembly processes called the Toyota Business System to be one of the largest and most successful, high-quality car makers in the world.

Finally, the fourth area of creativity is incubation. Incubation is a very deliberate approach that concerns a vision of sustainability—that is, leaving a legacy. This type of creativity is more complex because it involves teamwork, empowerment, and collective action. In their chapter on problem solving, David Whetten and Kim Cameron provide Gandhi as an example of incubation creativity: Lone four styles of creativity innovative intuitive imaginative inspirational have started wars, but Gandhi was creative enough to stop one.

He did so by mobilizing networks of people to pursue a clear vision and set of values. Gandhi would probably have been completely noncreative and ineffective had he not been adept at capitalizing on incubation dynamics. By mobilizing people to march to the sea to make salt, or to burn passes that demarcated ethnic group status, Gandhi was able to engender creative outcomes that had not been considered possible.

For example, imagination and improvement emphasize different approaches to creativity. The size of the new idea, for instance, is typically much bigger with imagination i. Investment and incubation also are very different—investment is relatively fast, and the other relatively slow i. Creativity Tools In this section, we introduce you to two creativity tools: This set of tools is not exhaustive but gives you some good intuition and resources to develop new ideas—either to craft a vision for a new company or revise an existing mission and vision.

The first three tools can be used and applied individually or in groups; Nominal Group Technique is designed to bolster creativity in groups and can build on individual and group insights provided by the other tools. All these tools help you to manage two divergent forms of thinking necessary for creativity—programmed thinking and lateral thinking.

Programmed thinking often called left-brained thinking, relies on logical or structured ways of creating a new product or service. In terms of mission and vision, this means a logical and deliberate process is used to develop the vision statement.

Lateral thinking a term coined by Edward DeBono in his book The Use of Lateral Thinking 1967is about changing patterns and perceptions; it is about ideas that may not be obtainable by using only traditional step-by-step, programmed, logic De Bono, 1992.

Lateral thinking draws on the right side of our brains. Each type of approach—programmed versus lateral—has its strength. Logical and disciplined programmed thinking is enormously effective in making products and services better. It can, however, only go so far before all practical improvements have been carried out. Lateral thinking can generate completely new concepts and ideas and brilliant improvements to existing systems.

In four styles of creativity innovative intuitive imaginative inspirational wrong place, however, it can be impractical or unnecessarily disruptive. You can use these changes either as direct suggestions or as starting points for lateral thinking. This, in turn, can inspire a new vision statement. Vegetarian hot dogs Combine: How about a blend?

Musical greeting cards Adapt: What else is like this? What other idea does this suggest? How can I adjust to these circumstances? Different order, form, shape? What to make smaller? What to do with less frequency? What to make higher? What to do with greater frequency?

Scented crayons; Bite-sized Snickers bars; Super-sized french fries Put to other uses: New ways to use as is? Other uses I modified? Other places to use an item or movement? Towel as fly swatter Eliminate: Transpose cause and effect? Transpose positive and negative? Vertical stapler; Reversible clothing As shown in the Table 4. However, it has adapted aspects of theater and opera, eliminated animals, and reduced the number of rings from three to one.

As a result, it offers a highly stylized and much more expensive! Many of the ideas may be impractical. However, some of these ideas could be good starting points for a new organization or revision of the vision for an existing one.

It encourages contributions from everyone by allowing for equal participation among group members. A question is posed to the group. Individually and silently, each participant writes down his or her ideas.

Four styles of creativity innovative intuitive imaginative inspirational

In round-robin fashion, each member supplies an idea until all ideas are shared. Generally, 6 to 10 people participate. For most of the session, they do not interact as they would in other group processes. Ensure that the wording prevents misunderstanding and is objective. A flip chart and markers are needed at each table. Position the flip chart so that all can see the ideas.

Briefly welcome participants, clarify the purpose of the group exercise, and explain the procedure to be followed and how results are to be used. Orally present the question that is written on the flip chart; clarify as needed.

Silent generation of ideas: Allow 5 to 10 minutes. In turn, each participant reads aloud one idea, and it is recorded on the flip chart for all to see. Continue until all ideas are recorded. Discourage discussion, not even questions for clarification. Participants may pass a turn and then add an idea at a subsequent turn.

Discourage combining ideas from individuals unless they are exactly the same. After all ideas are recorded, the person who suggested the idea is given the opportunity to explain it further. Duplicates may be combined.

  1. Exercises Why is creativity relevant to vision and vision statements? Four styles of creative intelligence creative intelligence has four styles.
  2. Quotes about creativity, imagination, and innovation yet despite our incredible capacity for creativity and imagination quotes about creativity, imagination. Corporate arts-based learning uses artistic combining right-brain imagination with left-brain discover how the arts can enhance creativity, innovation.
  3. However, some of these ideas could be good starting points for a new organization or revision of the vision for an existing one.
  4. That environment starts at the top through the development and active communication of mission and vision. The size of the new idea, for instance, is typically much bigger with imagination i.
  5. Group Techniques for Program Planning.

Wording may be changed if the originator agrees. Ideas are deleted only by unanimous agreement. Restrict discussion to clarify meaning; the value or merit of ideas is not discussed. Passion and Vision Passion as we invoke the term in this chapter, refers to intense, driving, or overmastering feeling or conviction.

Passion is relevant to vision in at least two ways: Passion as Inspiration Entrepreneur Curt Rosengren makes this observation about the relationship between passion and entrepreneurship: As evangelists, salespeople, fundraisers, and cheerleaders they need to breathe life into their vision while enlisting others in their dream.

From creating a vision for the future to selling the idea to investors, from attracting high-quality employees to inspiring them to do what nobody thought possible, that passion is a key ingredient.

Logic is going to stop you. While there is little academic research on the relationship between passion and vision, studies suggest that fostering engagement, a concept related to passion, in employees has a significant effect on the corporate bottom line.

  1. Each type of approach—programmed versus lateral—has its strength.
  2. For most of the session, they do not interact as they would in other group processes. Corporate arts-based learning uses artistic combining right-brain imagination with left-brain discover how the arts can enhance creativity, innovation.
  3. Incubation is a very deliberate approach that concerns a vision of sustainability—that is, leaving a legacy. Discourage combining ideas from individuals unless they are exactly the same.