Term papers writing service


Define and discuss the stages of the consumer behavior model

The need is the most important element which leads towards the actual buying of the product or service. Need is the trigger point of all the buying decisions.

Stages of Consumer Decision Making Process

Finding out what the customer needs is the first milestone towards evaluating the Consumer Decision Making Process. Determining the needs and wants of the target market provide support to many marketing decisions.

  • This is a very strong source of information and has the greatest influence over the mind of the consumer;
  • After proper assessment of all the facts the consumer makes a logical decision to buy a product based upon his needs and wants;
  • For example, it might be a receptionist who passes on a brochure to a manager;
  • The consumers receive information from many different directions;
  • The Consumer at this stage evaluates different options based upon product price, product quality, product quantity, and value added features of a product or other important factors;
  • Consumers use a number of strategies to reduce post purchase dissonance.

Searching and gathering Information The potential consumer after identifying his needs moves on to the second stage i. When it comes to choosing between alternatives humans tend to be skeptical, therefore they need all the information before spending their money. During this phase of Consumer Decision Making Process the consumer evaluates the entire positive and negatives aspects of the purchase.

Due to the changing trends and online shopping sites the consumers are far more informed and are able to make better purchase decisions.

Stages of Consumer Decision Making Process

Information can be collected from many different sources like prints or electronic media or from people reviews about the certain products. Making a purchase decision is important so consumer does not tend to be hasty while gathering information about the products and brand available in the market.

The consumers receive information from many different directions.

THE FIVE STAGES OF CONSUMER BEHAVIOUR.

Some Sources of information are mentioned bellow. This is a very strong source of information and has the greatest influence over the mind of the consumer. The Consumers tend to discuss the needs and there interests in different products with friends, family, colleagues and acquaintances and make purchase decisions based upon their recommendations.

Evaluating the Alternatives The Consumers begin to search out for the best deals or options available once he has identified the Need and the source to satisfy that need.

Stages of Consumer Decision Making Process

The Consumer at this stage evaluates different options based upon product price, product quality, product quantity, and value added features of a product or other important factors. The Customers reviews and compare prices for the substitute products before choosing the product that will satisfy the need in the best possible manner.

The consumer after Need recognition and collecting useful information choose the best product available in the market based upon his taste, style, income or preference.

Actual Purchase of the Product or the Service In this stage the customer decides what to buy, where to buy after going through all the above stages.

After proper assessment of all the facts the consumer makes a logical decision to buy a product based upon his needs and wants. The Needs and want are often triggered from the advertising and marketing campaigns, recommendations from personal connections or may be from both.

Stages of Consumer Decision Making Process

Post Purchase Evaluation In the final stage of consumer decision making process the consumer evaluates or analysis the purchased product, usefulness of the product, satisfaction delivered from the product, Value of the product with respect to the need fulfillment of the consumer.

If the consumer feels that the product bought delivered the value and has met the expectation they will become the loyal customers of the product.

Consumer Decision making Process is very important for marketers to successfully market their products and product line. Understanding the targeted market fully increases the efficiency of a Marketing plan and yields better result from Promotional Plan.