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Celebrity endorsement impact on consumer behavior thesis

Development of conceptual framework for Nigerian generation Y purchase intention and response towards indigenous celebrity-endorsed products: JABS, 3 149-59. International Journal of Economic Research, 12 1158-168.

Bachlor ThesisJonkoping University, Sweden. An FMRI study of advertising appeals and their relationship to product attractiveness and buying intentions. Journal of Consumer Behaviour, 15 6538-548. Who is the celebrity in advertising?

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Understanding dimensions of celebrity images. The Journal of Popular Culture, 40 2304-324. Statistical Power Analysis for the Behavioral Sciences. Journal of Marketing Research, 307-319.

Welcome to SEA - The Solent Electronic Archive

Celebrity Studies, 4 2155-168. Journal ofMarket-ing Management, 15 4291- Erdogan, B.

Cyber- Journal of Sport Marketing, 3 3. Accessed October 20, 2003. Journal ofAdvert-ising Research, 41 339-48. Journal of Advertising, 43 2155-166.

CELEBRITY ENDORSEMENT & ITS EFFECTS ON RECALL BEHAVIOUR OF CUSTOMER WITH RESPECT TO ADVERTISEMENT

Journal of Management information, 4 11-Z3. Journal ofBusiness Research, 44 2-116. International Review of Management and Marketing, 4 4259. Hails from the crypt: Personality and Social Psychology Bulletin, 40 3289-300.

Who is the celebrity endorser? Cultural foundations of the endorsement process. Journal of Consumer Research, 16 3310-321.

Welcome to SEA - The Solent Electronic Archive

Execution of Advertising and Celebrity Endorsement. Communication Today, 7 1-103. Journal ofAdvertising, 19 339-52. The Mediating Effect of Attitude toward Advertisement. Information Management and Business Review, 7 455-69. European Journal ofSocial Sciences, 13 3399-407. Don't hate me because I am beautiful: Advances in Advertising Research, 6 1125-135. Research Methods for Business: Journal of Marketing, 70 3104-119. Computers in Human Behavior, 29 1193-201.

Reinvestigating the endorser by product matchup hypothesis in advertising. Journal of Advertising, 45 126-32. Causality effects between celebrity endorsement and the intentions to buy. Innovative Marketing, 4 457-65.