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An overview of the history of the campbell soup company

Campbell Soup Company In 1869, two men — a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson — shook hands in Camden, New Jersey, to form a business that would one day become one of the most recognized in the world and serve as a symbol of Americana: Originally called the Joseph A.

Campbell Preserve Company, the business produced canned tomatoes, vegetables, jellies, soups, condiments, and minced meats. In 1897, a major milestone occurred when Arthur Dorrance, the general manager of the company, reluctantly hired his 24-year-old nephew to join the company.

  1. After World War II the company gradually began to diversify by acquiring producers of juice, frozen foods, bakery goods, and candy. While many of the products Americans know are offered internationally, regional varieties like Watercress and Duck-Gizzard Soup in China and a Cream of Chili Poblano soup in Mexico, have been introduced to respond to cultural differences.
  2. The idea became so hot with Americans that in 1922, the company formally adopted "Soup" as its middle name.
  3. The way those products have been marketed also goes deep into American history. In 1897, a major milestone occurred when Arthur Dorrance, the general manager of the company, reluctantly hired his 24-year-old nephew to join the company.
  4. This allowed him to give up his part time job and work solely as a photographer. In 1954 Campbell Soup took its stock public on the New York Stock Exchange and then began a string of acquisitions, including the frozen-foods company C.

Dorrance quickly made his mark on history with the invention of condensed soup in 1897. By eliminating the water in canned soup, he lowered the costs for packaging, shipping, and storage. The idea became so hot with Americans that in 1922, the company formally adopted "Soup" as its middle name.

Article continues below advertisement Advertising helped trumpet the benefits of soup to consumers and contributed to the success.

  • In 1897, a major milestone occurred when Arthur Dorrance, the general manager of the company, reluctantly hired his 24-year-old nephew to join the company;
  • Dorrance became president of the company in 1914.

In 1904, the cherubic Campbell Kids were introduced in a series of trolley car advertisements, as a way to appeal to working mothers. Around this same time, the first magazine print ad boasted 21 varieties, each selling for a dime. Today, Campbell remains one of the leading advertisers in the US. The idea to use condensed soup in recipes originated in a cookbook entitled "Helps for the Hostess" that was published in 1916.

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In fact, cooking with soup remains so popular that Americans use more than 440 million cans each year in a variety of easy-to-prepare recipes. Tomato was introduced in 1897, while Cream of Mushroom and Chicken Noodle first appeared in 1934.

Combined, Americans consume approximately 2. The number of brand names under the Campbell banner has grown, and includes such well-known products as "Pepperidge Farm" breads, cookies, and crackers, "Franco-American" gravies and pastas, "V8" vegetable juices, "Swanson" broths, and Godiva Chocolates.

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The way those products have been marketed also goes deep into American history. Today, the Campbell name stretches to China, Australia, Argentina, and beyond. Campbell products are available in practically every country in the world. While many of the products Americans know are offered internationally, regional varieties like Watercress and Duck-Gizzard Soup in China and a Cream of Chili Poblano soup in Mexico, have been introduced to respond to cultural differences.

To produce its first kosher soup, Campbell worked closely with experts at the Orthodox Union to "kosherize" an entire soup production line in its Maxton, North Carolina facilities.

Campbell Soup Company

This ambitious undertaking required a production line to be completely shut down so that all equipment and utensils could be specially cleaned and certified under the watchful eyes of OU officials. The first cans of kosher condensed Vegetarian Vegetable Soup hit the market in late 2003. Information courtesy of the Campbell Soup Company.

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