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An overview of the difference in marketing on a b2c site and b2b site

So, a wholesale manufacturer selling to a retailer is engaging in B2B eCommerce.

  • Content Must Support Long Purchase Decisions B2B purchases are rarely impulsive; most commonly, they are the result of a long, complex decision-making process because they involve relatively high priced items that are expected to last for quite a while;
  • In essence, nearly all of the standard user-experience principles that have been discovered for B2C apply to B2B as well;
  • Your content must speak to both users and choosers;
  • With B2B, things aren't always so simple;
  • Payment In B2C, consumers who buy products from you pay the same price as other consumers;
  • References 2 CRM Buyer:

Below we explore the key differences between B2B and B2C eCommerce that make these completely unique online buying experiences. Your product is fulfilling a specific company need. B2B buying schedules are often synced up with departmental needs.

  1. What will the ROI be?
  2. In addition, a B2B site has to establish credibility with each audience, indicating how its solutions fit the problems in that industry and scale.
  3. However, B2B transactions normally require a more complex business system.
  4. You can find him feeding his beloved fish when he's back in Australia.
  5. You can find him feeding his beloved fish when he's back in Australia.

In B2C stores the customer experience is much different. They will be buying because your product fulfills an emotional need.

  • In addition, a B2B site has to establish credibility with each audience, indicating how its solutions fit the problems in that industry and scale;
  • Business buyers purchase products or services for use in their companies;
  • Sharp's business site features a navigation based on customer-industry segments;
  • B2C and B2B are two forms of commercial transactions;
  • The bulleted format used for case studies makes this content a useful rubric for customers to check against their competitors;
  • In B2C stores the customer experience is much different.

B2C purchases are going to be driven by desire and motivation. Fulfill a pressing need and people will buy your product.

  1. Physical connections for hardware.
  2. However, B2B transactions normally require a more complex business system. Your customers should be able to easily login and place and re-place orders time and time again.
  3. Provide clear engineering drawings of any hardware connections, including dimensions, requirements, or proximity of other connections such as how close ports on a server are.
  4. This makes the lifetime value of a B2B buyer much higher than a B2C buyer.
  5. Content Must Support Long Purchase Decisions B2B purchases are rarely impulsive; most commonly, they are the result of a long, complex decision-making process because they involve relatively high priced items that are expected to last for quite a while.

With B2C your website needs to be streamlined to reduce any points of buyer friction, such as difficulty in adding products to the cart or having a lengthy checkout process. B2B customers will go through a different purchasing methodology.

Differences Between B2C & B2B in Business Systems

Their decisions are more based on logic, facts, and finding the best product for the best price. Sure, forward-thinking B2B stores will upgrade their sites to suit the latest buyer preferences. But, more important than the design of your store is the ability for the buyer to find relevant information and locate the products they want. One way to improve your chances of landing the sale is to provide the decision-maker with all of the relevant materials needed to make an educated decision.

B2B buyers are looking for lifetime partnerships, compared to B2C buyer relationships which are often one-off or sporadic in nature. This makes the lifetime value of a B2B buyer much higher than a B2C buyer.

  • Not priced just to move the most products;
  • Communicate your price or realistic sample prices , and help users find products that fit the needs unique to companies of their size;
  • If you design your B2B product pages to speak to multiple segments, be cautious with large images that show products in use; if these images are too specific, they can alienate customers from other industries;
  • Often, customers will begin researching a purchase weeks, months, or even years before the decision is finalized;
  • Include temperature requirements, space required for effective heat radiation, power requirements, or other environmental details, as they can have implications for installation choices in machine rooms, server closets, and such.

Repeat orders are also a necessary feature in B2B eCommerce. Your customers should be able to easily login and place and re-place orders time and time again.

B2B Vs B2C eCommerce Marketing: 5 Key Differences You Need To Know About

But, still having a user account with past orders will be important regardless of your store type. The B2B market has a greater penchant for knowledge surrounding your product. What will the ROI be?

How will it save them time and money? Why is your product the best financial investment for their business? B2C markets are more emotional in nature, so your marketing will cater more towards the benefits of the product.

Prices are also generally more negotiable and based upon an agreement. B2B customers will receive different prices for the products based upon future purchase agreements, past buying history, and more.

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With B2C eCommerce the prices are always spelled out, what you see is what you get. Not priced just to move the most products.

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