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The importance of demographics and physical infrastructure on global and domestic market decision

Select an organization with which you are familiar that conducts both domestic and global marketing. Write a response in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following as they relate to the organization's marketing decisions: Analyze the influence of global economic interdependence and the impact of trade practices and agreements.

Factors to Consider For International Marketing

Examine the importance of demographics and physical infrastructure. Analyze the influence of cultural differences d. Examine the importance of social responsibility and ethics versus legal obligations. Analyze the effect of political systems and the influence of international relations.

Analyze the influence of the Foreign Corrupt Practices Act, as well as the influence of local, national and international legislation. Explain the impact of technology.

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These factors pose challenges and threats to the success of any business. In order to deal with such environmental factors a firm should enhance its core competencies and make sound strategies Staff, 2009.

There are various factors which would have deep impact on these new services offered by the firm. The firm should make a strategy after considering these factors.

The Importance of Demographics to Marketing

David Jobber describes in his book that with the help of this analysis, the company becomes more competitive and effective to implement the various strategies Jobber, 2001.

Costco Wholesale Corporation is one of the biggest organizations in the retail industry, which operates at the global level. On the basis of the sales volume, the company is considered among the world's largest membership warehouses Costco: The company has taken the position of the five largest companies in the United Sates in retail Industry. The company runs its operations at the international level within different segments and covers about 60-70 billion US dollars as revenue Costco: These factors are essential to evaluate the marketing mix strategies of the company at the global level.

These factors usually cannot be controlled by the businessmen and therefore, a careful analysis of the environment is essential to discover the problems and find their possible solutions.

The economic condition of Costco Wholesale Corporation mainly remains consistent, as the growth rate of the sales of the company is consistent. This is because; on the yearly basis, the growth of the warehouses of the company is moderate and the growth of the membership of the company also runs on the proper track Taking Stock in Costco Wholesale Corp.

Costco environmental factors: global and domestic marketing decisions

The economic factors on which the performance of Costco is based are the systems of tax payment, investment and allowances, sophistication of moving and raising capital, prices of the commodities, fiscal and monetary policies and rates of exchange, etc.

Trade practices and agreements occupy an important place whenever we talk about international business or international operations. Moving of goods and services across borders needs to be controlled through some practices or agreements. Hence, they need to. Solution Summary The solution examines Costco environmental factors.

The global and domestic marketing decisions are determined.