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The dangers and consequences of seeking popularity on social networking sites

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June 22, 2015 Accepted Date: November 29, 2015 Published Date: December 3, 2015 Citation: J Mass Communicat Journalism 5: This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

View PDF Download PDF Abstract The study of this research aims to create an immense level of awareness among the youth exposed to such social networking sites and findings will not only bear results as to how adversely and positively is the youth affected by the usage of these sites but also will help the youth to understand the usage of these networking sites efficiently.

  • Social sites like Facebook, Twitter, Instagram etc are the fastest and the most convenient ways to be connected to our loved ones no matter how far they are from us;
  • We can seek new job, advertise, share pictures, audio, video, documents etc;
  • The target group prefers spending an abundant amount of time on these social networking sites on an average of more than 2 hours a day which keeps them away from their own purpose of existence and interacting with their own natural surroundings;
  • All in all social networking sites are a miracle for business and also provide vast opportunity to learners.

FacebookMy Space, Twitter, LinkedIn, Skype and Ning are a few such sites that attract maximum of the youth to tune in to them and thereby embodies their own merits and demerits that desperately need to create an actual picture among the youth. Attention has thus been shifted from real to virtual world and visible to invisible friends.

These sites have held an addiction to the youth wherein they find it difficult to concentrate on their work and prefer logging in and jumping across one site to another.

  1. However, social networking sites offer them a platform to connect with new people, share experiences and gain exposure. The data evidently shows the inclination of the youth towards an urge of knowing as to what goes around in their near and dear ones lives.
  2. The main advantage of social networking site is that it helps in establishing connection with people, friends and relatives.
  3. Down the lane maybe after 10 years when you want to search your classmate you can easily get in contact with them on Facebook , Whatsapp and other Social Networking Sites.
  4. Facilitates laziness, create a skewed self-image, reduces family closeness and causes distractions in life.
  5. Showing various cyber crimes.

Some have derived benefit out of these sites whereas some have become academically challenged by the use of these websites. Individuals have set their own limits as to when and when not to access these websites but we witness very few out of the lot who does not access or make use of these sites at all.

Evaluating the amount of research that surrounds the usage of social networking sites in the education system, it is important to determine whether or not, have these sites led to any impact on student engagement and achievement.

This paper will be therefore able to review the available literature to study and present both the positive and negative impacts of online networking on the most high in demand segment of our society The youth. The study argues against the notion claiming that due to the rapid popularity of social networking sites the youth tends to distract themselves from their studies and professions but on the contrary is also developing friendly and social ties with the world that revolves around them [ 1 ].

Impact of social networking sites in the changing mindsets of youth on social issues This paper elucidates that men spend more time as compared to women on social networking sites to review these social issues and yet women are very sensitive to issues like these exisiting in the world.

  • Research Methodology This paper incorporates the quantitative approach to study the research objectives;
  • Students do not realize as to when and where to use these social networking sites and are witnessed using them in areas such as lecture halls while lectures are going on and also during study and reading hours of their work schedules;
  • Some have derived benefit out of these sites whereas some have become academically challenged by the use of these websites;
  • Showing percentage of impact of social networking sites;
  • There should be parental control on the accounts of the kids;
  • Advantages of such sites are that the world has shrunk.

The youth takes active participation and also raises their voices in order to express their opinions and views on social issues being discussed on these sites. Also, the findings state that even though the youth reciprocates to these events they still do not take up discussions beyond web and forget about them once they sign off.

Thereby, these sites prove to be a boon to the youth in terms of spreading awareness about these issues that arise [ 2 ]. Impact of social networking sites on students This study establishes the fact that out of all the respondents targeted, nearly 55.

In terms of gender division, male users are more as compared to female users wherein male users generally derive knowledge based information from these sites.

It focuses on the fact that most of the youth uses these sites due to influence of their friends and just because their friends have been using and accessing these sites. This also illustrates the academic performance of students using social networking sites. Current theories and controversies The paper offers a review of the emerging research surrounding social networking sites and youth.

The technologies and offers of these sites are such that they fascinate and attract the youth and teenage. Determining its popularity, parents and educators have lend an ear to its concern and consideration. These concerns range from youth privacy, safety, time consumption, health issues, psychological well being and academic performance. However the study must be finally specified about theories as to how youth uses social networking sites and must enact communication behavior that should result in their benefit [ 4 ].

Effect of social networking sites usage on the studies of Nigerian students This study evaluates the effect of social networking sites on the students and justifies that no significant effect of these sites are found to hamper their studies but there is no clear balance of its usage.

Students do not realize as to when and where to use these social networking sites and are witnessed using them in areas such as lecture halls while lectures are going on and also during study and reading hours of their work schedules.

This incorporates the suggestion to youth in order to efficiently allocate their time and reschedule their timings to face terms with what needs to be done [ 5 ]. Research Methodology This paper incorporates the quantitative approach to study the research objectives.

Sampling has been done effectively and the tool that has been employed to work on the data collection is particularly questionnaires where the questions were close ended along with usage of tools such as pie charts. A survey was conducted in order to target the age bracket 15 to 24. In all, 100 questionnaires were filled and reciprocated enthusiastically by the respondents. They were asked a total of 10 questions. Showing various Networking sites. Showing accessing of Social Networking Sites.

The data evidently shows the inclination of the youth towards an urge of knowing as to what goes around in their near and dear ones lives. This in a way keeps them connected but simultaneously leads to a loss of focus towards their own goals, since only a small proportion of the youth seeks interest in gathering relevant information pertaining to jobs and general awareness Figure 3. Showing Information collection from social networking sites. Showing various cyber crimes.

Showing unknown people added in the profiles. It has brought about a revolutionary change and also has proven to be beneficial in all walks of life. Showing Social networking sites used to build relations. The data thus justifies a thin line of difference between the two options laid down by stating that majority of the respondents feel that even today the real world exists on a larger scale than the virtual to reside in.

Perhaps, the faith and trust they hold onto people only validates and strengthens beyond the boundaries of social networking sites. Also, these sites have not influenced the youth to such an extent where they would build stronger contacts on social media than in person Figure 7. Showing that social networking sites make strong relation.

Since abundant of their time is being spent surfing these sites for various purposes they happen to neglect their social gatherings and prefer sitting back home with an alternative to access these sites. Showing percentage of social gatherings.

However clarifying that though these social networking sites have been expanding to gain momentum in their popularity but have not affected the youth to the level of their inability to prioritize their own schedules and realize as to what is more important Figure 9.

The Impact of Social Networking Sites on the Youth

Showing percentage of using social networking sites. In turn vindicating the sense of realization each individual embodies about the proper usage of social networking sites that has led to a positive impact in each of their lives. Showing percentage of impact of social networking sites.

Conclusion The primary objective of the research undertaken was to throw light on how effectively has the usage of social networking sites affected the youth by evaluating both of its positive and negative aspects. With reference to the study it was evidently figured out how smart, intelligent, witty and aware the youth is in the current era. Through the aid of the data that was collected and analyzed quite a few conclusions have been drawn down which can be detailed and elaborated as follows- The youth today is not only aware of what fits in best for them but are also keen and enthusiastic to draw their own priorities and fix on to which ones are most important and how.

Similarly these sites serve to their purpose of connecting them with people all across the globe by not hampering their work hours and schedules.

‘Social media sites help to connect to people worldwide’

However, social networking sites offer them a platform to connect with new people, share experiences and gain exposure.

The youth can thus discriminate between the real and virtual world and admits to the fact that social networking sites do not provide an opportunity to build stronger contacts with people than in person. The level of trust and faith weighs higher on their contact building in the real world than in virtual for the plain reason of cybercrimes still attacking a significant number of people which has thereby been justified in the findings.

  • Through the aid of the data that was collected and analyzed quite a few conclusions have been drawn down which can be detailed and elaborated as follows- The youth today is not only aware of what fits in best for them but are also keen and enthusiastic to draw their own priorities and fix on to which ones are most important and how;
  • However the study must be finally specified about theories as to how youth uses social networking sites and must enact communication behavior that should result in their benefit [ 4 ].

Perhaps, like a coin with two sides, social networking sites also have in their own way adversely affected the youth. The target group prefers spending an abundant amount of time on these social networking sites on an average of more than 2 hours a day which keeps them away from their own purpose of existence and interacting with their own natural surroundings.

Their social gatherings are hampered because surfing these social networking sites keep them more involved for which they are bound to ignore other significant social events in their lives. The objectives meant to have targeted have been achieved to an extent through this study. The youth have determined their own boundaries and have set their own limits as to how and when to use social media irrespective of the positive and negative effects it imparts.

The youth today is not only techno savvy and socially existent but also embody social consciousness.