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Strength and weakness for olympic games 2018 markating mix

The Importance of a College Marketing Plan

The Importance of a College Marketing Plan Uncategorized Posted on October 14, 2015 by Before beginning a college advertising and marketing campaign, you need to develop a solid college marketing plan.

Developing a solid college marketing plan allows you to assess your business and marketing goals, identify and analyze your target demographic, evaluate ways to achieve your marketing strategies, maximize marketing resources and increase efficiency, determine a way to track and measure results, and assign roles and responsibilities.

Let us examine each of these categories in more detail. Assess Your Business and Marketing Goals This is one of the most important aspects of a college marketing plan. The first step is to assess what your business objectives are and how to implement these goals into a college marketing strategy. The following items should be considered: How will college marketing help your company achieve those goals?

Marketing Mix Example: How Adidas Won the Olympics

Examine their marketing strategies. Identify and Analyze Your Target Demographic The key to a successful college marketing campaign is understanding your target audience. Understanding their psychology, buying behaviors, and motivations, will improve your student marketing efforts. What are their interests, desires, and motivations?

Marketing Mix Example

What inspires them to act? What do they typically spend their discretionary funds on? How do they make purchasing decisions? What are their pain points? What turns them off?

Personnel Utilization

Evaluate Ways to Achieve Your Marketing Strategies College students tend to be elusive and critical of advertising, making college marketing a tricky proposition. Determining how to effectively market to college students requires research, analysis, and creativity.

  • Acts of terrorism like the one in 1972 Munich has put a question mark on the safety of the athletes 3;
  • How much material do you want to distribute and on what frequency?

Key topics to address: What marketing channels do you want to focus on on-campus marketing, P2P marketing, social media marketing, online advertising, print advertising, experiential marketing etc. Maximize Marketing Resources and Increasing Efficiency Developing a college marketing plan allows your company to cut unnecessary costs and create a streamline marketing approach that maximizes exposure and increases ROI.

Do you want the campaign to be regional or nationwide? What schools and locations do you want to target? How will your college marketing and advertising materials be printed and distributed? How much material do you want to distribute and on what frequency? Determine the duration of your advertising campaign. Set forth an action plan.

Marketing Strategies, Strengths and Weaknesses

Determine a Method to Track and Measure Results When creating college marketing ideas it is extremely important to develop ways to track results. This often gets neglected or pushed to the back burner, however, this is a mistake. In order to evaluate the success of your college marketing campaign you need to be able to measure the results.

This can be done in a variety of ways depending on the medium. Consider including a special discount or promo code on your advertising materials, tracking your campaign in real time using photo documentation, placing trackable QR codes on your promotional materials, or a combination there of.

  • The London 2012 Games was the perfect opportunity to have a global reach and engage with customers across segments;
  • Determine the duration of your advertising campaign;
  • If you are new to the marketing field, skip right ahead to this course to better understand how to work out the right marketing strategy for your business;
  • What are their interests, desires, and motivations?
  • This will help with future marketing campaigns;
  • The strengths of your product offering, distribution network and customer service levels are compared to those of the competition to determine where your strengths and weaknesses are in the marketplace.

Select what other social media sites you want to use, if any. This will help with future marketing campaigns. Assign Roles and Responsibilities Assigning roles and responsibilities and communicating those roles to the necessary parties will increase efficiency and create accountability.

Tasks to complete or delegate: NAM has been helping companies like yours since 1997.

  • Personnel Utilization The strengths and weaknesses of how you utilize your personnel are key elements in your marketing strategy;
  • So, if you are a businessman, a marketing executive or part of the sales and advertising team in your firm, get to know the various aspects of how to create the perfect marketing mix that suits your business objectives.