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Mkt 421 week 5 individual assignment environmental factors

The organization that was chosen for the environmental factors paper was Coca-Cola. An analysis of the influence of the Foreign Corrupt Practices Act will also be discussed. The soft drink company greets its consumers with an attractive picture of a bottle of Coca-Cola on the website. The first thing a person sees is a picture of a cool refreshing bottle of Coca-Cola.

The company demonstrates the ability to successfully trade products within the global market while still satisfying customers domestically. Whether global or domestic, CocaCola can be seen on every billboard restaurant ad, and in magazines nationwide. In 1979, Coca-Cola plants were introduced to China again after a 30 year absence since 1930.

One environmental factor that the company faced in China was sales. The company found their products were more successful in smaller markets than in larger cities and larger retail chains.

To counteract on this factor, the company developed an aggressive marketing campaign that involved new products which were geared towards the people of China. The organization had to also consider the people of China did not consume as much soda as Environmental Factors 3 other people in other parts of the world.

  • Although Coca-Cola is a well known successful company, marketing mistakes do occur;
  • As you start to sink your teeth into some new concepts within marketing, reflect for a moment about your own buying behaviors;
  • What is the relationship between channels of distribution and logistics?
  • The company demonstrates the ability to successfully trade products within the global market while still satisfying customers domestically.

The company developed a solution. New products were introduced that were specifically designed for China. The article shows Coca-Cola was successful with the new products that were introduced in China. Although the company must never take anything for granted, constant research is needed to remain successful in the region. Since the World Trade Organization of 1995, all member nations are obligated to regulate imported goods with all provisions which must be adhered to for domestic production.

All countries now have equal opportunities to trade among themselves. With competitors of Coca-Cola, other entities may be set up around the world that could hurt the beverage giant. As Coca-Cola continues to expand its market, more countries are becoming familiar with the company, and welcoming the organization and the products.

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Distribution was another environmental factor that the company faced. Distributing to some retailers required drivers to work longer hours to get the product to the correct destination. Drivers had to travel on badly managed dirt roads which presented a challenge. Sales tracking was also difficult.

  1. Purpose of Assignment The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager's point of view.
  2. Environmental Factors 5 Companies use marketing forecasts to determine important marketing decisions such as expansion or introducing a new product. Since the World Trade Organization of 1995, all member nations are obligated to regulate imported goods with all provisions which must be adhered to for domestic production.
  3. Coca-Cola may be a well known leading beverage supplier today but the company must always be aware of the effectiveness of their marketing plan for tomorrow. This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite.

The organization hired sales representatives to monitor the amount of products sold at different locations. Technological change can influence a business both domestically and globally. The soft drink company employees a large number of individuals in plants nationwide both domestic and global. According to the article, Coca-Cola supports 400,000 jobs in China through retailers, suppliers, wholesalers, and distributors.

The Foreign Corrupt Practices Act was passed in 1977 to prohibit bribery of foreign officials.

Coca-Cola is a major soft drink company with ties to many countries. With the reputation of the company the organization must be protected from illegal acts such as bribery. The company must also follow local, national, and international laws. Coca-Cola uses many promotional methods to attract the consumer. With the Coke rewards program customers are able to enjoy a beverage and have a chance to win merchandise at the same time.

Although Coca-Cola is a well known successful company, marketing mistakes do occur.

In the marketing phase, when determining if Coca-Cola should revisit China, more research should have been done to determine the number of people in China who actually drink the beverage. The company could have saved money on promotions and advertisements by just developing the new product from the start.

As companies explore the marketing arena, suggestions will be made to expand to a new market or introduce a new product. Careful research must be done to make sure all avenues are examined.

Environmental Factors 5 Companies use marketing forecasts to determine important marketing decisions such as expansion or introducing a new product.

Coca-Cola like many other companies must be prepared for both a positive and negative forecast. Companies must be aware of the various changes within a market and must be prepared to monitor market growth, market maturity, and sales decline.

Coca-Cola may be a well known leading beverage supplier today but the company must always be aware of the effectiveness of their marketing plan for tomorrow. At current Coca-Cola has been a success in China with drinks tailored to that market. On October 14, 2009, of this year the marketing giant introduced its first dairy drink in China.

As the forecasts from the articles predict, Coco-Cola will continue to remain a strong and effective distributor in the future for China.

  • How does geographical location affect your selection of distribution channels?
  • Companies must be aware of the various changes within a market and must be prepared to monitor market growth, market maturity, and sales decline;
  • Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions;
  • What is the relationship between channels of distribution and logistics?
  • What is the difference between the prices among the different organizations?

By introducing new and improved products, the company will most likely live up to their slogan by allowing customers to open happiness. Environmental Factors 6 References Basic Marketing 15th ed. How to Win in Emerging Markets.