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Ben and jerry s homemade ice cream inc a period of transition

Conservative debt to equity ratio was maintained.

Same selling price charged for both the smooth and mix-in flavors although significant variation in the production cost. What should he do? In spite of the various players in the market they are having the first mover advantage in the previous times.

  • Market was fragmented with no unifying force;
  • Ben and Jerry could buy refrigeration space and place these in strategic locations in supermarkets to improve sales.

At the present also they should target the market with the new flavors of ice cream developed by them, because on a whole competing the companies having deep pockets in the existing domain of market will not be easy for them.

Market was fragmented with no unifying force.

Many regions had a host of local and regional companies. With the help of cost cutting in the term of the wages and work force volume they could increase the duration of their existence, but should ensure that during this course of time they should work out something to increase the market share or else they are bound to fail.

The case clearly states that ice cream sales in supermarkets were five times more profitable per square feet compared to other goods.

  1. The strategy of any company answers two basic questions.
  2. Same selling price charged for both the smooth and mix-in flavors although significant variation in the production cost. Ben and Jerry could buy refrigeration space and place these in strategic locations in supermarkets to improve sales.
  3. They can go for establishing the production unit their or could export their finished goods.
  4. Investing in the process to reduce production time will greatly benefit the company.

Ben and Jerry could buy refrigeration space and place these in strategic locations in supermarkets to improve sales. Since, United States market was saturated and it seems that Latin America and Asian market is going to see a boom as population as well as per capita income is increasing. They can go for establishing the production unit their or could export their finished goods.

Ben and Jerry's Homemade Ice Cream Inc.: A Period of Transition

This will give them an emerging market as well as they could easily attain an economy of scales. The ice cream production was complicated and took 6 hours.

  • In spite of the various players in the market they are having the first mover advantage in the previous times;
  • Since, United States market was saturated and it seems that Latin America and Asian market is going to see a boom as population as well as per capita income is increasing;
  • The ice cream production was complicated and took 6 hours;
  • The case clearly states that ice cream sales in supermarkets were five times more profitable per square feet compared to other goods.

Investing in the process to reduce production time will greatly benefit the company. Last but not the least in order to survive in global markets advertising is necessary. It keeps people informed about products, increases market share and creates brand value.

  • The ice cream production was complicated and took 6 hours;
  • The strategy of any company answers two basic questions:

They can work upon brand building because that will lead to loyal customers and growth in revenues. They can work upon the restructuring of the distribution channels. How does the concept of strategy help him decide what to do? The strategy of any company answers two basic questions: Where do we compete and how do we compete.