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An example of informal external communication would be

Share on Facebook When you have a casual conversation with a friend or one of your employees, you are engaging in informal communication.

Types of Communication in Organization

There is no outline or agenda you are following. When you speak with a reporter or a Chamber of Commerce member, those are external communications. Informal external communication is the sum of both: Speaking to an employee in the hallway is another.

Sending an employee, customer or reporter a card, email or text message is informal written communication.

What Is Informal External Communication?

While the office grapevine can often be synonymous with gossip, which can be destructive in an office, informal communication is an essential component of business communication. It builds relationships and can promote teamwork both internally and externally.

External Communication Defined External communication is any communication that occurs with someone who is outside of your business. It can be in any form; technology has made external communication simple and commonplace.

  1. External Communication Unlike internal communication, external communication flows outward. Mass communication has developed into a specialized area of study.
  2. Letters, notices, brochures, demonstrations, telephone calls, business meetings, press releases, press conferences, audio-visual presentations, publicity films product launch events and advertisements are all examples of external communication. In general, external communication is formal and largely documented.
  3. Essentially, it addresses a large mass of people.
  4. Communication that passes through predefined channels is formal communication.

An external audience for a small business owner often includes media representatives. Some business owners also regularly communicate with legislators about legislation that could affect them. Speaking at a business function is also external communication. Combined Communication Benefits Informal external communication can strengthen relationships, which can carry over into a professional environment.

Difference Between Internal and External Communication

It puts a personal touch on relationships with audiences such as the media and customers. For example, if your company sponsors a charity golf tournament and you invite customers and media representatives, that personal interaction can foster a stronger professional relationship.

A reporter may feel that he can trust you to give him important facts when something newsworthy happens, and you feel as though you can trust him to accurately report what you say. Stronger relationships can also prevent or defuse future confrontations or conflicts.

  • Internal Communication uses memo, circulars, staff news letter, fax, notice, minutes on meetings, video conferencing, presentations, seminars, agenda, manuals, etc;
  • The prevalence of this type of communication in an organization has to be recognized and accepted;
  • Internal Communication uses memo, circulars, staff news letter, fax, notice, minutes on meetings, video conferencing, presentations, seminars, agenda, manuals, etc;
  • Any communication that takes place, orally or in writing, from one branch head to the other, from one division head to the other, from one group head to the other, may be described as lateral communication.

Pitfalls to Avoid One danger of informal external communication is getting too informal. It's the same with customers.