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A description of advertisement as an important part of everyday humans life

It is a form of persuasive communication. It can be infomercials on televisionradio advertising or online advertising.

However, most commercials are not just simple marketing tools. They carry hidden messages. Ads can provide racism and lead to socialism between people. Also freedom of commercials has crossed the lines and illustrates a wrong image of culture and religion. It is especially famous for its various denim jeans. In order to establish its sell successfully, the company uses many marketing strategies to attract a wide audience. A big number of principles concerning consumer behavior have to be tackled and controlled.

The commercials run with a popular song in the background. All these songs are used for precise purposes. For example, the first song states that when a man loves a woman, he can do anything for her. This is even shown on the TV commercial. The second song says stand by me, which literally means: In the commercial, there was a night club that only couples could go to, a man trying to go in alone, but he was stopped by the security guard, he looked around for a woman but did not find anybody.

The jeans stood by him in this difficult, and what could have been embarrassing, time. Furthermore, the use of dark colors, half-naked models and sexuality certainly has hidden messages they want to convey.

In their essay "Consuming Passions", Maasik and Solomon talk about how signs can give a report about your character and give a message about how you see the world. Every selection and choice represents a symbol or sign that has a meaning.

For instance, the significance of cell phones has changed gradually with time. The authors first talk about the pagers that the phones replaced nowadays. Not everyone was allowed to carry a pager; it was specified to people who used to use them for professional goals. Then some people started using them for bad purposes such in dealing with drugs.

By the time, when cell phones just showed off, young people whose parents could not afford to buy them, buy pagers.

As well as being used for calling, texting, chatting, making business, cell phones are used for a more serious purpose, safety. Women, children and old people feel more confident and secured while having cell phones. Same thing for clothing, the way you feel depends on what you are putting on your body. Even if two jeans made by two different companies look the same, still, people feel the dissimilarity, behave differently. And when you tell somebody that you like his jeans, the answer is always the same: I personally do not like to spend too much money for a piece of tissue; I can buy more tools with the same price from somewhere else.

The reasons why I do not like fashionable and very expensive clothes are that they create socialism between people, which may lead to conflicts.

All the feelings, emotions and dreamful lives shown in the advertisements are not true; furthermore, it is a huge waste of money especially for women. Socialism has always been present in our lives. If a girl is wearing fashion clothes everyone is looking at her, they respect her, but the one who is wearing casual clothes is ignored. Does not that look unfair; people judge each other depending on the way they look. I think there are many other aspects people must take in consideration before judging physical appearances.

Advertising Plays an Important Role in Our Daily Lives

And I guess knowledge, a good mentality come first. I am not accusing teenagers for making socialism and acting this way but parents who encourage their children to pay attention to their physical appearances more than anything else. In the past, in agricultural civilizations before about 800 CE, wealthy people had the largest houses with great decoration in ancient Athens or Han China; their clothing was more luxurious compared to average standards.

They also had the best jewelry and perfume that other people never dreamt of. And this was how conflicts between people started according to Steams. Rich people could provide weapons, and many other dangerous and expensive tools. They though people with less income were their slaves. And nowadays we are going back to that status. Freedom in advertisements had crossed the lines, and nowadays, people are not able to differentiate between what is right and what is wrong. I am sure that if a person starts analyzing advertisements, he or she will figure out that 70 per cent of what is told to the audience is lies.

Your future will cost you a hundred dollars. Let us take it this way, if you are wearing something else, you cannot find a job, and no one will like you?


People can say or do whatever they find helpful to advertise their product, by playing with sounds, using technology, reality, fairy tales and that is what make variety and difference always present. Freedom avoids similarities and boredom. He states that consumerism with freedom also developed in an in intelligent way the interaction between people, uniformed them, and provoked traditionalism among the masses.

More than that, consumer culture encourages any active and creative engagement that leads to difference between people.

In other words showing well-shaped and beautiful people in clothing advertisement is an ejection of people who are not, showing blond women in makeup advertisement makes people with different skin colors feel bad; is that what we call interaction between people?

Also cultures and religions in advertisements are portrayed in the wrong way because of this unlimited freedom. In advertising, advertisers are frequently communicating through gender messages to sell their products. The society teaches us how to construct our gender through advertisements thanks to its use of some materials. An advertisement about bra helps a girl to become a woman and increases her femininity; an ad about shaving shows a man how to increase his masculinity.

However, what about all other kinds of advertisements, kitchen, furniture, jewelry and others? Because, if a woman wants to buy something no one can stop her, especially if someone a women know already got that same thing. We all want to be in the same position, so the closest thing to reality we can do is buying those jeans.

For women it means power, life and happiness. Men could be passionate consumers too, when it comes to technology or coffee, but women are dominating in buying other materials. Also in the domain of clothing styles, the author thinks that women are making themselves more beautiful than in the past thanks to advertisements, it is a good way to participate in the society and commercial life. He believes that every advertisement addressed for women has a benefit either for females or for society in general.

I think that it is good that some women feel this household control, but what if these women want to go further and try to control technology too?

What is the role of men then? Advertisement must take this in consideration, showing women how to control men is not a good idea to sell product. And the statics showed that the reasons why people divorce recently are always related to the expensive things women see on ads and want to buy on any way.