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4ps of marketing ben and jerry s

Although the small company quickly grew into one of the most well known Ice Cream manufacturers in the United States, they have not let success impair their starting mission to put moral value before monetary increase. This and several other creative, unique marketing strategies has helped them to develop one of the most well known marketing mixes on the ice cream market.

Ben and Jerry’s Ice Cream Brand Analysis

Once you combine their socially, environmentally conscious idealism with their psychedelic packaging, the super premium ice-cream treats could possibly sell themselves. The companies web site offers a better look at the several campaigns that the company supports. In this portion found at http: They are also actively involved in several environmental protection fundraisers.

Although it was not intentional their concern has proved very profitable, as I will discuss with more depth later in this report and has proved one of the largest portions of their marketing mix.

  1. Sometimes actions and values speak for themselves.
  2. In this portion found at http.
  3. Sometimes actions and values speak for themselves.

Not only is it the most socially conscious ice cream products available, it is also ranked as one of the healthiest. Each year the company has contests for customers to create new flavors, and also design new packaging.

Of course as we have all learned throughout this course many consumers are more likely to purchase a product in which they share involvement.

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This is just a very few of the consumer sales promotions Ben and Jerry has to offer to their fan base. The images will remind the older market of the past, and the younger markets of the original intention for ice cream: The majority of their packaging is also biodegradable.

The environmentally concerned will also be pleased to notice on the label, the bright, bold lettering urging consumers to recycle the container. All of this creates a wonderfully refreshing packaging strategy that is sure to leave the consumer pleased with their purchase and wanting more. The super premium ice cream is selectively distributed in several sizes ranging from single serve cups to two point five gallon buckets.

This strategy combines both consumer sales promotion and product availability. As product popularity increases the venues where it is available holds pace.

  • Their market mix in my opinion is appealing to most, and well worth the extra money because their products are so delicious;
  • Each year the company has contests for customers to create new flavors, and also design new packaging;
  • The images will remind the older market of the past, and the younger markets of the original intention for ice cream;
  • Very few companies offer such wide variety, and original marketing;
  • After analyzing their strategies of business I feel truly inspired and, to be honest a little hungry!
  • The environmentally concerned will also be pleased to notice on the label, the bright, bold lettering urging consumers to recycle the container.

Another highlighted event was when the line for the cones stretched through an entire shopping mall. In 2006 the company, co owned by Unilever went global. Their aim to please consumers does not discriminate based on economic status, age, gender, or race.

People of all ages and ethnic backgrounds love ice cream. After all if your market includes large variations of people how can you lose?

Their market mix in my opinion is appealing to most, and well worth the extra money because their products are so delicious.

In a market as elastic as the ice cream market it is important for manufacturers to stand out in the crowd. Very few companies offer such wide variety, and original marketing.

Unilever’s Marketing Mix (4Ps) Analysis

Even less offer are as beneficial to the human race. After analyzing their strategies of business I feel truly inspired and, to be honest a little hungry! Sometimes actions and values speak for themselves.